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Posted by cdrnsf 16 hours ago

USA Today Co., partners with Palantir to analyze audience data(www.niemanlab.org)
188 points | 74 comments
JSR_FDED 14 hours ago|
I lived in the US many years ago. USA Today was then already a bit of a joke - always a color pie chart on the front page, ludicrously generic news and sports, and on the last page 1 paragraph of news per state for an entire state (if something newsworthy happened according to the editor I guess). Let’s just say very much not a highbrow paper.

I visited the US again last year and got the USA Today in my hotel. I thought I was being pranked. The writing, tone, complexity had all plummeted to the level of a child. That paper is basically for people who can’t figure out how to get their news from Yahoo. The Same people who get value from TV Guide.

Let me guess what Palantir will tell them: your audience is dying and/or illiterate. Add cartoons. You’re welcome.

lkbm 12 hours ago||
USA Today also owns a huge number of local papers -- possibly most. The main local papers in the three last places I've lived (Austin TX, South Bend IN, Asheville NC area) were all USA Today Co.-owned. (Used to be called Gannett.)

It's not dying. Or, at least, it's doing better than anyone else.

ceejayoz 12 hours ago|||
My local USA Today-owned paper moved from a giant historic building (800 people when I worked there), to a new much smaller office (about 150 people at that point), to announcing they're moving to a coworking space.

They're dying, it's just a slow bleed-out.

rootusrootus 12 hours ago|||
I decided to spot check a few, including places like Portland and Seattle, and it seems like private ownership by a family for the last century is pretty common. And isn't the main paper in Austin the Austin American-Statesman? That's the Hearst family. Though looking a little deeper, they were owned by Gannett until last year.
NegativeLatency 12 hours ago||
Yes for big cities, but there are very very few independent local papers in less populated areas, for example: https://www.portlandmercury.com/news/with-a-new-media-conglo...

Also the Oregonian (big Portland paper) and the Seattle Times (big Seattle paper) are not locally owned anymore.

shawn_w 2 hours ago||
The Seattle Times is still owned by the Blethen family (who have owned it since 1896).
NegativeLatency 2 hours ago||
Ah confused it with the Tacoma News Tribune
jihadjihad 11 hours ago|||
> Let me guess what Palantir will tell them: your audience is dying and/or illiterate. Add cartoons. You’re welcome.

And USA Today will be billed $50M for the privilege.

RGamma 9 hours ago|||
Stories/comments like these make me want to dedollarise.
BiraIgnacio 12 hours ago||
Jokes aside, I do honestly wonder what they expect to learn from this kind of analysis.
wildzzz 11 hours ago||
For the newspaper: elderly people staying in 2 and 3 star hotels eating their free continental breakfast.

For their website: slightly younger elderly people on their ipada eating breakfast at home.

USA Today, feel free to contact me for payment details

hannesfur 15 hours ago||
With that going on, it's hard to imagine there once was a time where the news paper publishers hat little to no signal on what actually sold news papers. Given that papers were only sold as a bundle of articles and most sold through subscribers, they pretty much had to guess. So they had a rough direction they knew their readers expected and they had some sparse feedback from the "letters to the editor" but you had to be really angry to follow through on writing a physical letter, getting a stamp and walk to the post box just to complain.

I would argue, that helped journalism because journalists probably assumed that their readers would hold them to the same standards they hold the writers of the other papers too.

bluGill 14 hours ago|
What happened is there used to be local newspapers with local reporters who at least knew something about the local community. Even if you hated the bias you could at least learn something useful about your community.

USA Today as a "my country Today" edition - but they don't have local reporters who understand my community and uncover the important stories. 3/4s of the "local" paper is fluff pieces that go into every local paper". If something nationally important to me happens I'll find out about it, but nobody is telling me what my town council is doing (the published minutes are "debated a proposal for X and voted on it, it passed" - I have an opinion on this and want to inform my next vote based on this issue, but I don't know who did what (importantly there might be a consideration I'm not aware of that would make me change my mind - which is why I don't want to lookup their vote even if I could)

cdrnsf 12 hours ago||
They bought the newspaper I worked at in/after college. They downsized significantly, but many folks I worked with over a decade ago now are still there.
mint5 15 hours ago||
Even with moral issues aside, Palantir is absurdly expensive and seems to be focused on selling buzzwords over actual value and tech. It’s like crack for non-technical big wigs.
pessimizer 14 hours ago|
They'll get a discount for publishing good things and suppressing bad things about Palantir.

edit: prepare for a lot of interesting op-eds from the nation's first newspaper printed in full color and targeted exclusively at morons. The most well-printed comics section in the industry.

ygritte 50 minutes ago||
I'm curious to see what the crossing of a newspaper network and a mercenary kill optimizer will produce. Is Palantir getting a propaganda arm extension?
eitally 13 hours ago||
My question is this: why is Palantir required for this kind of fairly basic data analysis? Couldn't they use much cheaper, probably open platforms for data science & analytics?
jkestner 12 hours ago||
I don't see where it says who's paying whom. Maybe the deal is that Palantir gets more personal data to throw in a national profile database.
waltbosz 15 hours ago||
I dislike USA Today. It feels like lowest common denominator fluffy news.

Also, I remember staying at a hotel once where they delivered one to every guest room.

SoftTalker 14 hours ago||
USA Today is news written for 5th graders. It has always been a waste of time and paper for anyone who really wants to know what's going on.
micromacrofoot 13 hours ago||
The people who can only read at a 5th grade level are precisely the people who need to be more informed about what's going on
SoftTalker 13 hours ago|||
Why? They mostly don't do anything very impactful. Voting and other civic engagement is very low amongst the illiterate.
micromacrofoot 13 hours ago||
not talking about illiteracy, ~50% of americans read at a 6th grade level or below... that's certainly enough to make an impact, the 2024 election was decided by ~250k votes across 3 states... Michigan specifically has a reading level below national average
SoftTalker 10 hours ago||
And the percent of eligible citizens who vote is often not much more than 50% in presidential election years (higher recently but not for good reasons). It's even lower in mid-term years. If you're not an engaged, informed person and your worldview is based on USA Today headlines I'd rather you didn't vote.
cindyllm 13 hours ago|||
[dead]
snickerbockers 14 hours ago|||
Im pretty sure I've only ever seen people read usa today when hotels give it away for free with the continental breakfast.
pfdietz 15 hours ago|||
https://www.amazon.com/Were-Eating-More-Beets-Trudeau/dp/080...
bookofjoe 14 hours ago|||
I stayed at that hotel! I think it was the Peachtree something-or-other in downtown Atlanta, around 1980-85.
bluGill 14 hours ago|||
They always have been. A few times I've read it and I was always disappointed. They are about all that is left though. I keep looking for someone with real reporters who cover my local area and I can't find it. Just big city papers that have an edition for my area but no reporters to dig into local stories.
snazz 13 hours ago||
Does your local NPR station (or even PBS) have local journalists? Obviously their primary formats aren’t written, but my local NPR has a fantastic website also.
bestouff 15 hours ago||
I didn't see you capitalized the T at first. The sentence was still somehow making sense.
anigbrowl 14 hours ago||
In Soviet Union, newspaper read you

My, how times have changed.

barumrho 14 hours ago||
Setting aside politics and personalities, are Palantir's products any good? At least on the surface, their products seem to have many competitors, so is the product quality actually driving their growth?
diveandfight 11 hours ago||
I think one thing to keep in mind is that the bar had been subterranean. I've had to work on a few platforms that were either the incumbent Palantir was trying to displace or a competitor trying to beat Palantir. All were not great, but the non-Palantir products would be embarrassing to release to a general enterprise or consumer market.

My observation from the peanut gallery, is that Palantir has been successful because they created a tech-culture incentive system for engineers, whereas legacy contractors (Booz, Deloitte, Accenture, CACI, Boeing, etc.) treated engineers as cost center plus. I think it was literally as simple as: pay engineers Big Tech competitive salary, allow them to collaborate directly with clients to develop solutions, and actively remove Product Managers/Contract Managers from interfering -> megabucks.

To your point, I don't think this is an intrinsic or structural moat. To the extent someone can do these things better or faster than Palantir, I could easily see them beating Palantir in the future.

diveandfight 11 hours ago||
I think I missed a connecting piece here, since this is a non-government contract for Palantir.

Since they've been able to do the above, I think they've developed a pretty good skillset at merging disparate data and surfacing it for analytics. Combine that with the fact that their government business is a money-printing machine, you basically end up with an analytics shop that has significant experience at scale and is extremely well capitalized. For a relatively non-tech savvy or uninformed customer, Palantir could look like a pretty attractive option.

danavar 14 hours ago|||
some of their value comes in as they're an outside party with carte-blanche to organize your data....do you have 10 internal teams that can't agree on a schema or organize themselves well due to political reasons? hire palantir
partiallypro 12 hours ago|||
At least in the military aspect, I have heard nothing but great things about them from service member friends/family.

I personally find the panic over Palantir, Data Centers, etc to be largely mass hysteria vs anything else. It has become an omni-cause like Israel (I mean part of the backlash against Palantir is that the CEO is Jewish, just read any internet comment thread on the topic.)

polipputter 4 hours ago||
>I mean part of the backlash against Palantir is that the CEO is Jewish

Dont be disingenuous, you know damn well the backlash isn't because he is jewish. Its because of the business relationship with the Israeli government and how Palintirs tech has been used as a tool in Israel's genocide of the Palestinian people.

>just read any internet comment thread on the topic

You're the first comment in this thread or any ive seen, mentioning the CEOs religion.

>I have heard nothing but great things about them from service member friends/family

Really? And what is it that these friends and family members are saying great things about Palintir?

This reads like some grade A marketing bot bullshit

cowpig 14 hours ago||
Their contracts give them a preposterous amount of control over their customers. All of the "Sovereignty" messaging is kind of ironic because it basically boils down to "don't trust them, trust us"

Besides that they're basically the most expensive, white-glove, enterprise-y version of what they do

subltedistainle 8 hours ago||
This will be fun. Currently dealing with Palantir trying to work their away into where I work. All I can say is I’m glad it’s going the way it is and thankful the CEO has gone public that he is “leading all AI” decisions

Yeah it’s a complete disaster. They are trying to usurp all data; even employee personal data off devices via MDM that has no relevance to the project. They also asked for api keys to everything (in a regulated environment). And if you thought their forward deployed team knew anything about GRC, think again

neilv 12 hours ago|
Is Palantir getting access to any data it didn't already have about the newspaper chain's readers?
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