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Posted by sbulaev 5 hours ago

Hook, hold, harvest and hide: Meta's alleged strategy laid out in first week(www.theguardian.com)
158 points | 110 comments
Aurornis 1 hour ago|
In the opening sentence:

> according to a lawyer who is prosecuting the world’s largest social media company.

The headline makes it sound like something internal at Meta got revealed. The catchy four-H phrase is the clever hook the lawyer came up with to try to hold the jury’s mind through the case.

If you’re unfamiliar with how these trials work, the lawyers are trying to create a compelling narrative to support their case and catchy phrases that sound like marketing lingo are often used. This wasn’t some internal Meta doc that got revealed.

DiabloD3 1 hour ago||
Its the same way "embrace, extend, and extinguish" was coined. "Embrace and extend", without extinguish/exterminate, was used in Microsoft corp docs that were handed to the DOJ during the famous antitrust case, but it was the DOJ that turned it into EEE after realizing what "embrace and extend" actually meant in the broader context of Microsoft's machinations.

The DOJ's clever hook won them the case.

hliyan 1 hour ago|||
Not unlike "delay, deny, defend".
hn_throwaway_99 1 hour ago|||
> The DOJ's clever hook won them the case.

Or, rather, the fact that Microsoft was blatantly illegally abusing their monopoly position to kill competitors.

digitaltrees 1 hour ago||
Blatant complex behavior, no matter how illegal, won’t convince a judge or jury without clear rhetoric. So catch phrases are essential elements to conveying the truth about the behavior
gtowey 51 minutes ago|||
The antidote to that would be for Meta to reveal all their internal communications. But they'll never do that because their own words and actions are likely far more damning than any story the DOJ could weave.

The trend I have noticed is anytime the actual truth leaks from these actors and companies, it's so much more evil than I could have imagined. Like the recent tell-all book from someone who worked directly with Zuckerberg, Careless People -- I was shocked at just how amoral those in leadership there. I had a dim view of them before, but their actual words and deeds were worse than I could have imagined.

Aurornis 3 minutes ago|||
A key part of trials like this is the discovery process, which would surface a lot of the documents and emails that supposedly contain this information you’re talking about.

If the lawyers found it, they’d be using it. I think the takeaway from this is that they decided their own catchphrase was more compelling than any language they found in those documents.

voakbasda 39 minutes ago||||
The fun part is their internal communication might be relatively exculpatory, but a good prosecutor can find the crumb or two to hang them.

"Give me six lines written by the most honorable of men, and I will find something in them to hang him." — Cardinal Richelieu (Armand Jean du Plessis)

andai 20 minutes ago|||
> I mean, it's not like we could just demand to see the code that's governing our lives. What right do we have to poke around in Facebook's private affairs like that?

-xkcd 1390

anigbrowl 17 minutes ago|||
Quite. PEople complain about AI language being weird and unnatural, but imho it's just the distillation of this cultural habit of trying to turn everything into a brand, slogan, or mnemonic. When you have a society that generally dislies reading, everything becomes a pitch.
mmahemoff 1 hour ago|||
I can see how the title is misleading, but I would have been shocked if it was internal Meta jargon. Execs at all the big tech companies nowadays have a culture of avoiding slogans that could be deemed overly aggressive. Even “Move fast and break things” was technocratted into “Move fast with stable infrastructure” after Meta went public.
xeonmc 1 hour ago||
If the gloves don't fit, you must acquit.
phyzix5761 2 hours ago||
I hope people can see Meta is funding the other side in order to get Child Safety laws passed so they can have an out when children use their parent's device and Meta spies on them. Child Safety laws are just mass surveillance in disguise which has always been Meta's game plan since day one.
tikimcfee 2 hours ago||
Dissolve the company. Jail the C levels. End of story.

If this ends in another fine to put into a ledger book I'll scream. The fine ends up back in their pockets in months in the form of loans and grants and tax avoidances and so on.

The world no longer needs Facebook and its leaders. It does not need its technology. It does not need the ideas of the people that are there. If you are still working there, you are complicit in acting in a company that is actively seeking to control a populous.

I understand it's hard not to work for "big tech" and not work for a company trying to control populous.

So yes. I agree. Stop letting them play games with the rules we spent generations putting in place to protect our citizenship.

digitaltrees 54 minutes ago|||
America has a profound problem. It defines companies as legal persons with all the same rights. But it also applies the same restrictions and punishments as people without factoring in the underlying advantages a company has when breaking the law for profit.

1. Perpetual existence means breaking the law is a short term problem that is well worth the long term benefit — companies essentially live for ever and out live many of the consequences of their actions

2. They can’t be physically jailed and are rarely punished with equivalent restrictions. There is no ankle bracelet for bad companies. So the punishments are inadequate to serve as a deterrent,

3. Fines are rarely of a scale that threatens existence so they become just another cost of business that can be financially modeled

4. The decision makers almost never suffer the consequences of their companies actions. It’s so rare at this point for executives to face personal responsibility in terms of fines, or jail time that there is a absolute incentive to ignore laws in pursuit of short term earnings

5. There is a two tier system, large companies can abuse the legal process by outspending prosecution from the government or harmed parties. Law suits drag on so long that it’s essential a get out of jail free card for companies that are large enough.

6. It’s pretty clear the government wants Facebook to spy on and persuade the population of the world. So this behavior is a “national defense” asset and any harm is justified as being necessary for the preservation of that asset.

I could go on but until most of these are fixed, expect Facebook in particular to evade any meaningful punishment.

duped 32 minutes ago||
> it defines companies as legal persons with all the same rights

It absolutely does not but people keep repeating this on social media

jerf 1 hour ago||||
"If this ends in another fine to put into a ledger book I'll scream."

You may need this: https://eathealthy365.com/learn-to-scream-like-a-pro-the-def...

digitaltrees 1 hour ago||
Excellent post. 10 out of 10. Would recommend.
TFNA 1 hour ago||||
"The world no longer needs Facebook and its leaders. It does not need its technology."

Meta owns WhatsApp, which is core infrastructure in many countries now where it has basically replaced the PSTN. If WhatsApp went down without a long transition process first, it would take myriad small businesses down with it. I would love to see harsh punishments and jailed executives, but the world still needs the company for the time being.

toast0 18 minutes ago|||
> If WhatsApp went down without a long transition process first

The transition mechanism is that your contacts are in your phone address book, and you can call or text them or find them on other platforms indexed by phone number. Although, not for username contacts.

Would it be disruptive? Yes. Would it be world ending? No.

axelthegerman 53 minutes ago||||
We really don't. If that finally does happen, people are quick to adapt to change it will use one of the many alternatives, maybe even one that's interoperable or open so we're not in the same mess five years later
bigyabai 20 minutes ago||
> it will use one of the many alternatives, maybe even one that's interoperable or open

If the collapse of Twitter is any indication, it might just drive people to even worse and more exploitative platforms instead.

drivebyhooting 39 minutes ago||||
Wasn’t WhatsApp famously created by a team of 20 people?

It’s not meta’s contribution to the world. It can be cleanly extracted from the company. Or a replacement created if need be.

MissTake 31 minutes ago|||
A myriad of small businesses also use Facebook as their public facing website.
SoftTalker 14 minutes ago|||
Only out of convenience. There are many alternatives, and search engines will find them. And (although it won't happen) if Facebook were ordered to shut down, hundreds of entrepreneurs would offer alternatives for "small business web presence"
lrem 16 minutes ago|||
I find that truly mystifying. I won’t go through the hassle of opening an account on any platform just to see some dumbed down website. I can’t be the only one, can I?
dylan604 2 hours ago||||
> If this ends in another fine to put into a ledger book I'll scream.

Get your pillow ready, because this is the only thing that'll happen if the verdict goes against them. Of course, the verdict could go the other way so no fine is levied at all. Maybe get a second pillow just in case

abirch 1 hour ago||
Buy a copy of Careless People to read between the tears.
rhyperior 1 hour ago||
Fascinating story. The author was hopelessly ignorant and guilty of facilitating, but the execs were so devoid of anything approaching ethics or morality. Explains a lot if true.
SoftTalker 12 minutes ago||
Unless you've been on the inside at the top levels of huge companies, you don't know about the sheer sociopathy of the people there. It's easy, even normal, to be naive as a regular employee, even one at a fairly high management level.
freetanga 1 hour ago||||
>> If you are still working there, you are complicit in acting in a company that is actively seeking to control a populous.

+1.

Transfinity 43 minutes ago||||
> Jail the C levels.

Also the board and anyone who's ever held more than 1% of the stock.

digitaltrees 1 hour ago||||
Or build an open source self hosted version that is not run on adds.
shit_game 2 hours ago||||
> The fine ends up back in their pockets in months in the form of loans and grants and tax avoidances and so on.

More importantly and less often talked about, these fines end up back in their pockets because Meta is a defense contractor in all but name. Governments gladly buy data from these companies; the US hapily buys data because it circumvents the 4th amendment. The reason the US does not have strong data privacy laws is because strong data privacy laws are antithetical to big tech, technofascism, and a surveilance state. Yes, the people running these companies are doing evil unto the world for profit, and arguably yes, they ought to face justice for such, and yes, what they are doing ought to be illegal because it is morally wrong and incredibly damaging. But when that justice is monopolized by the same governments that rely on these evil acts to fulfil their desire for power and self preservation, nothing will happen. Meta has been complicit in multiple genocides, yet you will never see it on any lists that harm its business.

mannanj 59 minutes ago||
Everything is a rich man's trick
roosterIllusi0n 2 hours ago|||
Voters put big tech in charge. Blaming the people who need jobs to not be homeless instead of the people who continually vote for billionaires to abuse everyone is ridiculous. Did you go door to door telling your neighbors to vote against the current president and his party? Voters are the ones voting for our current hellscape. It can only be stopped with voting.
digitaltrees 45 minutes ago||
There are other jobs though no? Or you could start a company.
gruez 2 hours ago|||
>Child Safety laws are just mass surveillance in disguise which has always been Meta's game plan since day one.

I thought they were pushing for on-device age verification, which from a "mass surveillance" perspective is pretty bad? If you wanted mass surveillance, you'd want mandatory ID verification by sites and/or government SSO, both of which allows you to capture a persistent identifier. Of course, meta isn't doing all this lobbying out of altruism. Doing on-device verification means they're off the hook for it, and google/apple has the shoulder the burden instead.

digitaltrees 43 minutes ago||
The only reason age verification isn’t mandatory is because it isn’t scalable. A few states are moving forward with digital drivers licenses. When there are digital drivers licenses, passports and social security cards you’ll see a renewal to push verification.
dsabanin 2 hours ago||
I seriously doubt that the FaceMash guy was planning mass surveillance from day one. The people who propped him up might have, though.
digitaltrees 41 minutes ago|||
Wrong. He literally made fun of users for giving information that he could use to spy on them and share that ability with friends. It was a childish form of spying but the intent was there and the monetization tactic came later.
phyzix5761 2 hours ago|||
FaceMash is a very primitive example of mass surveillance and data gathering: use people's pictures without their consent, collect the social rankings in a database somewhere.
erelong 2 hours ago||
Sounds like the lawyer's spinning what any successful business does with trying to acquire customers and serve their needs as though they were dealing drugs (granted, the line can be blurry between things that are simply enjoyable versus that which is more strongly addictive - some people get "addicted" to eating, but we can't really ban food, for example)
digitaltrees 38 minutes ago||
It’s easy to have a successful business by breaking the law. It’s easy to with races when you take performance enhancing drugs.

And ask yourself, would facebook be significantly less successful if they didn’t intentionally market to teen girls based on their emotional state and had the decency to ignore signs of depression and anxiety instead of monetizing them? They might be more successful over time.

tikimcfee 2 hours ago|||
Perhaps, then, it's a matter of degree like most things. And perhaps, again, "what most businesses do" is not really a good defense to hide behind?

I'm so tired of the whatabouts and the normalization and the pretending like this billion trillion whatever company has does anything but take advantage of its power to defend itself with slants and lies that any normal person or small group could never get away with.

You can be a big company and not be pointedly or maliciously harmful to society. Facebook is not that. And no, I will never refer to it as "meta" to allow yet another opportunity for these people to sane wash their behavior.

We know who they are. We know what they choose and chose to do. Let the tattered and broken laws of the world actually do something.

"What normal businesses do"... sheesh.

gruez 2 hours ago||
>And perhaps, again, "what most businesses do" is not really a good defense to hide behind?

If you're doing what every one else is doing, but only you are being prosecuted, that's reeks of political motivated prosecution.

Avicebron 2 hours ago|||
Or industry-wide cancerous practices only now being addressed in some way.
georgemcbay 1 hour ago|||
> If you're doing what every one else is doing, but only you are being prosecuted, that's reeks of political motivated prosecution.

Not necessarily. Even government resources are finite.

If you are doing what everyone else is doing, but only you are being prosecuted (currently), it could be (and often is) because the people doing the prosecuting have limited resources, and the best practical course of action for them is to go after one highly visible target and get a ruling that will spook everyone else into self-correcting (or be the next largest target).

miltonlost 59 minutes ago|||
Sounds like a lot of successful businesses should be shut down then if Meta is the result of what "any" business does.
afpx 2 hours ago||
Yeah, that doesn't fly with most Americans. Sounds a lot like the Sacklers - welp, can't ban pain meds, so might as well just addict as many as we can to opiods and take as much money as we can before they die

I wouldn't be surprised if Zuckerburg and Sackler were 4th or 5th cousins, they act so similar

koolala 2 hours ago||
This HHHH strategy phrase is made up by these lawyers. It's not like the Microsoft version their mimicking where Microsoft actually said it. It makes the headline misleading like it alleges they said it internally as their strategy.
yodon 51 minutes ago||
>Microsoft actually said it

Not quite

https://news.ycombinator.com/item?id=49400754

beering 1 hour ago|||
My local grocery chain does the same HHHH strategy:

1. Get new customers 2. Retain them as customers 3. Track what the customers do 4. Keep internal operations confidential

Honestly I dislike them but they are the closest store to me.

blagie 3 hours ago||
I think what's missing here is elderly.

Arguably, that's even more harmful.

ajcp 1 hour ago||
How are the elderly, who have full rights as citizens/members of society, and are (as far as the law is concerned) free and accountable for their own actions, more harmed than minors, who are none of that?
azan_ 2 hours ago||
How would hurting elderly be more harmful than hurting children? I know that we are about to live in gerontocracy, but it’s still a wild statement to make.
Transfinity 33 minutes ago|||
The DOJ pays a lot of attention to elder abuse: https://www.justice.gov/elderjustice/about-elder-abuse

I don't know that I would agree it's _worse_ than what FB does to children. But there's clearly a parallel, in that a vulnerable segment of society is prey to a careless corporation and the heinous ecosystem of scamers and abusers they foster.

TheOtherHobbes 1 hour ago||||
The elderly can vote, and are easier to scam.

Harming kids creates harmed kids. Harming elders helps install terrible governments which harm everyone - including kids.

Spooky23 1 hour ago|||
Look around. The raging dumpster fire consuming everything was started by armies of stupid old people manipulated on platforms like Facebook.

The kids will be ok. The revolution won’t be started by boomer dads.

SpicyLemonZest 58 minutes ago||
There's just no conceivable legal case there. Manipulating "stupid old people" and causing them to believe bad things is First Amendment protected activity.
Spooky23 12 minutes ago||
Sure there is, they are conspiring to break a variety of federal laws and continue to do so. I continue to get ads to join WhatsApp “investor groups” supposedly endorsed by Warren Buffet. I got one the other day that is run by Charlie Munger, who apparently rose from the dead to promote pump and dump schemes.

It’s inconceivable that Facebook doesn’t spot that sort of thing. They took a similar eyes off approach to the illegal foreign entity election manipulation.

jochem9 4 hours ago||
https://archive.is/ND9GL
bentt 3 hours ago||
Let’s be clear: Meta is Zuckerberg.
Avicebron 3 hours ago||
Is the defense that everyone else was just following orders?
bentt 1 hour ago||
No, but unless the penalties are specifically targeted at Zuck, it's a miss.
the_gipsy 2 hours ago||
Meta is Facebook, forever.
tclancy 1 hour ago||
INT META BOARDROOM - DAY

Expensive Image Consultant: "It's vital we present a friendly, innocuous brand throughout what promises to be a long--"

Zuck: "We still got that scary fucker who looks like he just defends mobsters on retainer?"

Lackey: "We do, boss."

Zuck: "Think we're done here."

exeunt by taking off glasses

mmooss 30 minutes ago||
> The jury’s role is advisory, which means they will give recommendations to the presiding judge, Judge Yvonne Gonzalez Rogers, who will make the final decision on the verdict and damages.

What kind of trial is that, and what provision is there for it in the law? Who gets to choose that? The trial is in US federal court in Oakland [0].

[0] https://www.theguardian.com/technology/2026/aug/18/meta-chil...

jdejean 3 hours ago|
I hate when people say things like “Google did this” or “Meta did that.” There are actual named humans making these decisions. I want them found and held accountable. As of late these people have more power than ever. A single contributor at a company like Meta can make a change that impacts 0.025% of users (potentially hundreds of thousands of people) with zero notice or oversight, for their own individual gain. Not even to mention the systemic decisions this article describes.
gruez 2 hours ago||
As someone else noted "Hook, hold, harvest and hide" is the framing from the plaintiffs. There likely wasn't some twirly mustached executive giving a presentation with those words on the slide deck. Instead the "decisions" made are far more banal. Shareholders wants growing revenues and users, executives tell their subordinates to implement those objectives, and it eventually hits the ICs where they're tweaking the color of the buttons to be maximally engaging. All these tweaks cumulatively makes the product addicting, but it's not like making meth or cigarettes where it's addicting from day 1.
andersonpico 1 hour ago|||
> There likely wasn't some twirly mustached executive giving a presentation with those words on the slide deck.

why oh why are giving them the benefit of the doubt? There was in fact a twirled moustache executive.

> Internal chats within the company stated, “Oh good, we’re going after <13 year olds now? Zuck has been talking about that for a while…targeting 11 year olds feels like tobacco companies a couple decades ago (and today). Like we’re seriously saying ‘we have to hook them young’ here.”

> Even after determining internally that teen safety was a massive problem on its platforms, Meta CEO Mark Zuckerberg said, “teen time spent be our top goal of 2017.”

> One internal email from September 2018 indicates that, according to Meta, “The lifetime value of a 13 [year old] teen is roughly $270 per teen.”

gruez 1 hour ago||
>> Internal chats within the company stated, “Oh good, we’re going after <13 year olds now? Zuck has been talking about that for a while…targeting 11 year olds feels like tobacco companies a couple decades ago (and today). Like we’re seriously saying ‘we have to hook them young’ here.”

This might seem like the most damning quote, but if you read it again it's pretty clear it's someone who's objecting. In other words, not a twirly mustached executive saying "we're going after <13 year olds" as an actual objective, or "we have to hook them young".

>> Even after determining internally that teen safety was a massive problem on its platforms, Meta CEO Mark Zuckerberg said, “teen time spent be our top goal of 2017.”

>> One internal email from September 2018 indicates that, according to Meta, “The lifetime value of a 13 [year old] teen is roughly $270 per teen.”

So... exactly what I said earlier about "Shareholders wants growing revenues and users"?

miltonlost 55 minutes ago||
You misread that first quote in your defense of Meta. The twirly mustached exec is Zuck himself who wants to target 11 year olds. By having a person object to him, he's no longer evil???
gruez 6 minutes ago||
>The twirly mustached exec is Zuck himself who wants to target 11 year olds. By having a person object to him, he's no longer evil???

That itself is hearsay, from someone who's apparently opposed to whatever Meta is doing. Taking that to mean Zuckerberg literally said "we should target 11 year olds" is a stretch.

TheOtherHobbes 1 hour ago|||
It is exactly like that, and future generations will see it like that.
vjulian 2 hours ago|||
It’s lazy shorthand and also serves the obscurity that these individuals seek.

Similarly, I get irritated when people frequently almost continuously attribute actions and results to ‘the President’ or such state heads.

SpicyLemonZest 49 minutes ago|||
The actual named humans making these decisions are very frequently not people who you would consider accountable. If Meta announced that they're firing hundreds of engineers and PMs for optimizing addiction-correlated metrics, even if there was a clear memo instructing them not to do that, nobody would be satisfied and everyone would see it as a deflection of responsibility by the executives. I know this because it's exactly what happened with the Wells Fargo fake account scandal.
anal_reactor 2 hours ago||
On one hand I totally see your point. It's just disgusting that someone on high position is fully aware that Facebook is about making people addicted to slop and serve them exploitative ads. On the other hand, it is an organizational failure, because in a correctly working organization a single person wouldn't be able to throw shit with such a blast radius.
SaltyBackendGuy 2 hours ago||
> because in a correctly working organization a single person wouldn't be able to throw shit with such a blast radius.

I generally agree with you, however this makes an assumption about what "correctly" means. In this case, Meta could be working correctly and take it's orders directly from the Zuck commander's intent. In which case he would be a single person that would have a massive impact on the outcome. Therefore, should be appropriately accountable.

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