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Posted by freetonik 3 days ago

I wish tech companies knew more about me(rakhim.exotext.com)
564 points | 414 comments
ChrisMarshallNY 2 days ago|
> When listening to personalized playlists on Spotify and YouTube Music I skip every single electronic track with vocals. I listen to a lot of techno and related genres, and the moment someone starts singing I skip the track. I've been doing it for years. None of these advanced algorithms have ever noticed this simple pattern.

Same here.

I think the songs get pushed by who pays to push, and most of those songs have vocals.

_the_inflator 2 days ago||
Another one here. Vocal techno is a pain in my ears. There are few exceptions like in Bonzai Records classic tracks like “Let there be house.” or Emmanuel Top. These male voices are more aggressive and are helping to inject some additional energy into the songs, while female voices seem to drain it.

Goth industrial stuff from like the female singer from L’Âme Immortelle was a nice exception with “Bitterkeit”.

littlecranky67 2 days ago|||
Fellow House/Techno listener. I am astonished that you can even use Spotify/Scrobbles etc. I always feel an outsider as the only way to listen to that genre is livesets, which i meticulously collect and download from various sources (youtube rips, soundcloud, artist releases) and play offline like its 1998. Any modern streaming plattforms are not suitable for that genre at all - you don't want to listen to 1min leadin/out anyways.
taneq 2 days ago|||
This is the way! I found my old folder of Tranceaddict live sets recently and I can confirm, they’re all still bangers. :)
technotony 2 days ago||||
Try di.fm
turbine401 2 days ago|||
I gave up on them for psytrance. Used to be paying subscriber for many years, but their catalog never really got updated. Got tired of hearing the same tracks over and over.
jwr 2 days ago||||
Was a subscriber for a while, but their streaming reliability on poor networks was really bad (also when transitioning from wi-fi to cellular and back) and they weren't keen on fixing it. Spotify works so much better.

I liked their playlists/radios, though and I miss them.

arcanemachiner 2 days ago||||
Digitally Imported... Now there's a throwback.
taneq 2 days ago|||
Wow, they’re still around? Good call!
yadaeno 2 days ago|||
If you have a few links I would greatly appreciate
exitnode 2 days ago||
me too. I love electronic music (mainly tech house) but dislike vocals as they mostly are kinda silly.
fierycatnet 2 days ago||||
I personally love Vocal Trance, DJ Doboy mixes
rubikscube09 2 days ago||||
never thought i'd see bonzai records mentioned on hackernews!
drfloyd51 2 days ago|||
Who is the artist for let there be house?
hardtke 2 days ago|||
I would bet that you can train Pandora's algo to respect this preference by thumbing down every vocal techno track. The music genome annotators will have a boolean for vocals in the analysis. You'd likely start using recommendation strategies that use the annotations more than normal. Pandora is still the best for lean back listening.
ChrisMarshallNY 2 days ago||
Pandora was always the best at figuring out what I wanted to hear; long before AI was a thing, and it's still better.

However, that "non-skip" thing was always a showstopper. Undiscovered music is often obscure for a reason, and I would end up exhausting my skips fairly quickly.

delecti 2 days ago|||
No matter my goal, I found that my Pandora stations always converged on the same endpoint. I always ended up with Ellie Goulding and Dubstep, despite not really liking either of those. It rather killed my interest in the service.

The one exception was an experiment where I gave every single song a thumbs up. It converged on comedy rock (Weird Al, Tenacious D, Flight of the Conchords, etc).

driverdan 2 days ago|||
Way back when I used Pandora I found similar behavior if I gave songs thumbs down. It would converge on a small selection of a few artists and their music. It was really good at some genres if I didn't thumbs up or down many songs.

I've seen the same kind of thing in other services that weight recent choices as a part of their graph based recommendations like Spotify and YouTube. They can get stuck in a feedback loop where the pool of recommendations shrinks to the point where it recommends the same stuff over and over.

thaumasiotes 2 days ago|||
That isn't a feature of Pandora.

I have quite a few channels:

1. Comedy rock, seeded by "Code Monkey". (Mainly Jonathan Coulton and Weird Al Yankovic, but other people sneak in there. The biggest hit, in personal terms, was a song by Matthew Ebel.)

2. Secondary comedy rock, seeded by "Weird Al Yankovic"; this channel is mostly dead. It tried to converge with the main comedy rock channel for obvious reasons.

3. Country (sad), seeded by "She Used To Say That To Me". The main thing on this channel that I personally see as a genre outlier is Mark McGuinn's "Busy Signal", but going to youtube I see that that song is tagged "#countrymusic".

4. Country (happy), seeded by "Emily Harper".

Those two channels also constantly attempt to converge with each other. But they mostly don't try to converge with the comedy rock channel.

5. "Clancy Brothers".

This has blossomed into a more general Irish folk and sea shanty channel.

6. "Steeleye Span".

This one plays Steeleye Span and some other English folk and folk rock music. It constantly tries to play Irish music, though the Clancy Brothers channel does not try to play English folk.

7. "Alan Menken". This one is good at staying separate. It plays showtunes. (And sometimes branches out a little; Annette Funicello's "Pineapple Princess" is on there.)

8. A channel seeded by "Kiss Me", by Sixpence None The Richer. I like the way this song sounds. I was never happy with anything that played on this channel and it's been abandoned.

Within the past several years I have gotten the feeling that Pandora would rather I just have one channel that plays "everything"; there have been attempts at crossing the deeper channel boundaries.

I have never ended up with Ellie Goulding or Dubstep.

malfist 2 days ago||
Maybe you found the secret sauce to Pandora by everyone I know that used Pandora extensively had OPs experience. Myself and my partner both stopped using it after years of paid subscriptions because of that problem
thaumasiotes 2 days ago||||
> However, that "non-skip" thing was always a showstopper. Undiscovered music is often obscure for a reason, and I would end up exhausting my skips fairly quickly.

I have a bunch of different Pandora channels with different themes.

Pandora's skip limit is per-channel. If you run out of skips on one channel, and give up on it and start playing another channel, you get the full complement of skips back. You can go for quite a while if you have several channels.

In a development that is probably not related, but nevertheless feels like it is, Pandora tries hard to get you to collapse your channels, playing songs on one of them that don't fit at all but that you've thumbed up on another channel.

(Another obvious pattern is that if you haven't signed in to Pandora in a while, all of your channels will heavily feature songs that you've already thumbed up. They start playing new potential "discoveries" only after working through a "welcome back" backlog.)

ahartmetz 2 days ago||||
Spotify fucking sucks - it seems to try to herd everyone into one of a few genres. For me, last.fm was the best. Currently I'm reasonably happy with Soundcloud.
johnnyanmac 2 days ago||||
yes. You are (or at least, were. c. late 2000's) Pandora's customer. They want to maximize engagement either to serve ads or to justify a subscription.

You are Spotify's product. They get money making record labels happy. User preference is secondary to this goal.

devin 2 days ago||||
We used to have a running joke in the office that all pandora stations eventually converge on Maroon 5. You could pick a death metal station and eventually it would somehow work its way to a paid 2 play popular band track. It was still pretty good though.
fcarraldo 2 days ago||
This but ‘Home’ by Edward Sharpe and the Magnetic Zeros.
switchbak 2 days ago||
I've never felt so seen. That _fucking_ song.
socalgal2 2 days ago||||
Pandora had the problem that I dislike a song and then it's like "how about mix #17 of the same song?", "how about mix #7 of the same song", "how about mix #3" of the same song?"
taurath 2 days ago||||
The algorithm was the product, the licensing model was its failure. Proof you can get goodwill via an algorithm if you actually make it for the user rather than treating them like fodder for your ad network. Maybe someday in my lifetime we can actually achieve the dreams our platforms promised but rugpulled to make the worst people on the planet billionaires
whoanoway 2 days ago|||
[dead]
totetsu 2 days ago|||
Last.fm and scrobling was way more accurate 20 years ago than anything available today.
crab_galaxy 2 days ago|||
It’s still pretty good. I use it for discovery on my self hosted navidrome setup
hylaride 2 days ago||||
Even iTunes genius was amazing - I shudder to think how much money I blew on $1 songs, but with subscription music there's now no incentive for them to have good discoverability - they get my money either way.
andai 2 days ago|||
Came here to say this. Last.fm was amazing, and I think they just used old fashioned statistics without much in the way of ML.
joe_the_user 2 days ago|||
Yes, just because an algorithm knows what someone wants doesn't mean the algorithm will give it to them.

In fact, the algorithm is there to make money by changing the choice a person would make otherwise - the subtlety I assume is figuring when someone will accept a "good enough" choice handed to them. But just limiting choice to what you want someone to make might be a simpler approach.

AlexITC 2 days ago|||
It happens to me that I keep skipping certain song but no matter what, it gets again into autoplay.
ChrisMarshallNY 2 days ago||
I’m having that problem, right now, with AppleTV.

The new Korean monster movie, Hope, keeps getting jammed into my watchlist, and I can’t remove it.

I don’t want to watch it, and I’ll bet that watching it, won’t make it go away.

Maybe Bono invested into it…

altairprime 2 days ago||
If you long-press on it and choose View/Goto Episode/Show, are there any third-party apps listed as a way to watch it? If so, and you’re using any of those apps, then check each of their in-app wishlists for it as well; it’s possible that (unlike Netflix) they’re actually well integrated enough into the TV app to cause this. If not, in total seriousness, you could open an Apple Support case that might result in them asking permission to reset your watchlist database records cloud-side.

(None of this excuses the annoyance but I loathe leaving something untriaged when it’s a matter of seconds for the dice roll of helping.)

ChrisMarshallNY 2 days ago||
Nope. Doesn't work. It's a zombie. I have watched other movies like it, in the past, and I might watch it in the future, but I don't want to pirate it, and I don't want to pay $25 to watch it now.

Those of us that were Apple users, back when, may remember a certain forced "gift" of a U2 album...

altairprime 2 days ago||
One that was forced on something like one billion people, rather than just one, yeah.

There was a case a few months ago where the App Store was forcing an app reinstall into people’s phones even after they’d deleted it years prior, which I assume ended up being a server-side bug (perhaps a database shard had a defect?) since so few, relatively speaking, were affected.

I had to escalate to a cloud data repair through their support to unbreak my own database entries re: a different service. It took several weeks but it eventually got resolved.

therealdrag0 2 days ago|||
Have you tried brain.fm? It’s closer to the Lofi genre, has zero vocal which I really appreciate and no quick abrupt, distracting changes. It’s very rhythmic.
dzhiurgis 2 days ago||
Soundcloud is still best for me - you follow artists and people who repost dj sets that you like. Pretty simple and still the standard in berlin afaik.
gogusrl 2 days ago||
big soundcloud fan as well but I do wish I had an option to dislike / ban / remove certain artists or tracks.

Enabling their "AutoPlay Station" keeps going to certain tracks that I ALWAYS skip and yet they come back again and again.

ErroneousBosh 2 days ago|||
> I think the songs get pushed by who pays to push, and most of those songs have vocals.

They get pushed also by what's the most profitable to play out, which is why you get so many bootleggy "Live Version" and shitty remixes.

It's often hard to get Spotify that actually all you want is the unremixed unedited unremastered album version of a track.

Melatonic 2 days ago|||
What playlist creation tool are you using ?

There's many auto generating dynamic ones. Like the Monday and Criday ones. Plus the DJ new AI thing and then the better stuff is often in all the human curated Spotify lists.

There's also a way on desktop to take an existing g playlist and "create similar" where it tries to make something similar too one of your already made playlists. You have a lot more control using this

herbst 2 days ago|||
Spotify was never a good product IMO and for techno it has always been obviously a bad product as many many songs and variants never make it to their platform.

Even YouTube music works better for me most of the time, but SoundCloud clearly takes the lead

BoofMcQueen42 2 days ago|||
Sure would be nice if we enforced Payola laws. It's hard to believe that at one point the US Government sought to regulate fairness on something as low-stakes as radio. Today corporations do much worse and our politicians mostly sit by and watch. Maybe a small fine.
sfink 2 days ago||
Our politicians have dominated their ecological niche and are wholly dependent on nutrients in the form of campaign funding, which mostly comes from corporations. Those who were unwilling or unable to consume that flavor have died out from lack of sustenance. You want them to chop down the tree that produces the fruit that keeps them alive? Good luck with that.
cobbaut 2 days ago|||
Similar here: I occasionally listen to music on Youtube late in the evening, and always watch a math or physics video in the morning. Simple, but it appears impossible for Youtube.
cowlevel 2 days ago|||
Spotify especially likes to push its own AI generated slop tracks because then it gets to pay the royalty to itself
AnotherGoodName 2 days ago||
In fact simply no royalty at all.

The music industry associations around the world generally can’t force you to use their royalty system for your own music. So if you make an ai generated track they’re out of the loop completely. As much as people hate ai music it’s a nice upside.

cowlevel 2 days ago|||
It's important that they pay the royalty to themselves because the royalty is a fraction of your subscription fee divided by the number of royalties paid. Paying one to themselves dilutes the others.
vintermann 2 days ago||
It's amazing how many people commenting on streaming royalties don't understand this fact, claiming for instance that s music treaming service X plays more per stream.

It may well do, but if so, that's because they have more passive subscribers, or more generally that their users listen to less music. Possibly because their recommendation services are worse (most were much worse than Spotify's last time I checked), or possibly just because they have less users streaming all day in their hair salon etc.

(This payment scheme also why Jay Z's Tidal, when it inflated the listens of Beyonce's "Lemonade" and Kanye's "Life of Pablo", stole from every other artist on that platform. I'm still amazed they got away with that, but I guess Norwegian courts weren't prepared for the "shit-flinging monkey" legal strategy.)

lelandfe 2 days ago||||
I also perform my own covers of songs in my bedroom for free, thereby saving hundreds of dollars on concert fees.
scottyah 2 days ago||
I typically book my shower as the venue, purely for the superior acoustics.
jurgenburgen 2 days ago|||
> As much as people hate ai music it’s a nice upside.

I’m so happy that massive corporations can save on royalties by pushing AI slop in my playlist.

socalgal2 2 days ago|||
I actively thumbs down the 99 of every 100 tracks I don’t like, the services still don’t get it.

I really wish I could use an LLM to select the recommendations

herbst 2 days ago|||
I am afraid LLMs generally don't have a good idea about music, it seems to select based on similar genre cues and texts more than anything else.
pbnjay 2 days ago|||
I've been using https://www.getsubwave.com lately and it's great, but it is unfortunately already pre-filtered to my music collection. Would be slick to connect to spotify or a streaming service though!
sneak 2 days ago|||
Spotify is chock full of payola. Every single playlist l they generate (and auto shuffle mode) has paid ads in it. It’s a terrible product.
shostack 2 days ago||
That they do not clearly disclose. It is atrocious they can very away with that.
sam0x17 2 days ago|||
There's just no incentivization to do better at this, or they would in a heartbeat
Gareth321 2 days ago|||
> When listening to personalized playlists on Spotify and YouTube Music I skip every single electronic track with vocals. I listen to a lot of techno and related genres, and the moment someone starts singing I skip the track. I've been doing it for years. None of these advanced algorithms have ever noticed this simple pattern.

Holy shit, I’m the exact opposite. I’m so sorry. I am the reason you have to listen to all that vocal trance.

cobalt60 2 days ago|||
you're on wrong platform, soundcloud
alasano 2 days ago||
Hey just let them merge a few hundred thousand more PRs of slop and maybe it will work?
IMSAI8080 2 days ago||
Google's real advertising proposition is they will sell you the audience of an expensive website on a cheaper website. Want to advertise on the New York Times? Why pay their high rates? Google tracks who visits the NYT and offers the advertiser the same audience when they visit Bob's hobby gardening website, which is considerably cheaper to advertise on. That's really why they want to track where you go. Understanding what you want is just a secondary aim to that, if they are interested in it at all, and I agree with the article that they are very poor indeed at it.
asdff 2 days ago|
Hard to imagine all the combined various bob spend is really very cheaper than a single better placement. You have to imagine this also puts downward pressure on those nyt placement prices and upward pressure on bobs.
keeganpoppen 2 days ago||
it’s not that hard to imagine. you put in bids on bobs, and they only fill on secondary sites.
asdff 2 days ago||
If there is such an unrealized margin why hasn’t it been eaten up by now? No one should be advertising on nyt at all if what you say is all thats going on.
elictronic 2 days ago|||
You are forgetting that the big tech ad companies are cooking the numbers in other ways making them generally untrustworthy. Ask yourself deep down do you trust Meta or Google.

The New York Times doesn't have to bullshit because people want to use it, thus it's a more trustworthy advertising point.

cowlevel 2 days ago||
The NYT has been caught bullshitting at least a few times including one that started/worsened a major atrocity that's still ongoing
rationalist 1 day ago|||
I have no idea if you're right or not, because you didn't substantiate your large claim - which is probably why you're being downvoted.
inemesitaffia 2 days ago|||
Which one?
jordanb 2 days ago||
They famously cheerlead the Iraq War. Not sure if that's what OP meant

https://fair.org/home/20-years-later-nyt-still-cant-face-its...

solyin 2 days ago|||
Businesses don't want to pay for marketing that doesn't work and the simple answer is targeted ads work. Advertising to anyone that reads the New York Times, when a business can target people that are searching for a couple of key words relevant to the business' product? Even if it's the company's money and not my own, I'd rather spend it on something with a provable ROI, not just blindly blowing money showing ads to people that wouldn't or can't buy the product.
everdrive 3 days ago||
Targeted advertising will never feel good, and it's not due to lack of information. Consider the following:

- People who know you very well (friends, family, spouse) often buy you bad gifts you need to pretend to be happy to receive.

- Ultimately, advertisers aren't _merely_ trying to find things you want. They're trying to get you to buy _their_ things. So someone selling (let's say) hamburgers might be savvy enough to avoid vegetarians, but after that how would they possibly narrow it down? Not everyone wants to try out a new burger place, or even cares about advertising when it comes to restaurant suggestions.

ie, they're trying to coerce you into wanting their products, and no amount of targeting can really fix that problem. Also, targeting is difficult.

elevation 2 days ago||
My parents were frugal; we acquired most possessions second hand, and we learned to view all advertisements with suspicion. Seeing an ad on television practically guaranteed that we wouldn't be wasting our money on whatever it depicted.

Coming from a relatively hardened mindset, it is startling to understand how impressionable people must be for modern advertising to be worth the cost.

autoexec 2 days ago|||
> Coming from a relatively hardened mindset, it is startling to understand how impressionable people must be for modern advertising to be worth the cost.

There's a lot of question as to how much advertising is actually worth the cost, at least in terms of actual sales. I suspect that many companies could scale back their spending on marketing substantially and never notice any difference in sales.

Advertising does more than push sales though, it also manipulates consumer perspectives and our culture. It sets expectations. It tries to make you feel inadequate, insecure, and unfulfilled. It modifies how we act and the ways we express ourselves. It changes how we see ourselves and the world. Maybe that is what's really worth the money.

rerdavies 2 days ago|||
My brother worked for Proctor & Gamble, which is a company whose success is built entirely on the magical effect of advertising.

As part of his training he had to run an advertising campaign for a minor P&G shampoo brand. Training for a finance position, not a product management position! Why would you make somebody in finance handle marketing for a shampoo? Because they need to understand the fundamental mechanics that drive the business. There's no such thing as a good or a bad ad. The only thing that matters is that you flash the name of your product into peoples' primitive lizard brain over and over and over. Pantene, Pantene, Pantene, Pantene. People buy commodity products, and are willing to pay more, solely based on whether they recognize the name or not. Humans have no defense against this.

khafra 2 days ago||
The Mere Recognition effect exists in pretty much all humans, yes--but it's completely possible to train a reflex of "if I recognize the brand name, it's the same product as the store brand next to it for $150% of the price." My family also did this when I was a kid.
dml2135 2 days ago||||
I think this is right on the nose. Advertising as it exists today is not so much about inducing customers to buy your product, as it is propaganda to convince people that your product holds a natural place in society.

When you view ads through this lens, the number of ads for things that consumers do not even directly purchase — like prescription drugs, or oil - makes a lot more sense.

NooneAtAll5 2 days ago||
there are ads for oil??
autoexec 2 days ago|||
There are ads for oil companies https://www.theguardian.com/environment/2021/nov/18/the-forg...
BigGreenJorts 2 days ago||||
Saudi Aramco had ads all over the world cup.
kochikame 2 days ago||||
Oil companies and gas station chains? Sure, maybe not everywhere in the world but absolutely that exists.

And nowadays they're mainly trying to convince us that these companies are green and part of the zero emissions/carbon negative solution

ufo 2 days ago|||
In ads, oil companies usually call themselves "energy" companies.
dublin 2 days ago||||
Marketing ≠ Advertising ≠ Sales As a tech guy, it took me a lot longer than I like to admit to fully understand this. There is tons of money in advertising, but most of it is wasted: As the old saying goes, "I know half my advertising budget is wasted - the problem is I don't know which half!"

And for the record, the last one (sales) is what really matters. As another old saying goes, "Nothing happens until you get a purchase order."

Really aligning sales incentives with the company's goals is surprisingly rare, and seems much rarer now than it was 20 years ago becasue of digital media.

bee_rider 2 days ago|||
I’m sure we can trust the folks whose whole business model is “we’re real good at convincing people to spend their money” when they say their product is a super effective tool that every business owner should spend money on. Right?
cowlevel 2 days ago||||
It's like that on YouTube today. Every single company that buys in-video advertisements ("sponsors") on YouTube has turned out to be a scam in one way or another. Every single one. The VPNs are probably the least bad, since they deliver the service as promised, they're just overselling how much you need the service, but at least it's not very expensive. Well that and the meal ingredient delivery, which is just overpriced.

Established Titles doesn't make you a lord. Honey doesn't save you money. Brilliant doesn't help you learn things. Betterhelp doesn't connect you with real therapists. I forgot the others.

ThunderSizzle 2 days ago|||
There's also manscaped. I just assume they are crap too since the rest are.

The VPN side - it feels more like a honeypot than anything else to me.

I'll sometimes use the VPN mode from Proton, but I wouldn't sign up for just a vpn - I simply assume they are selling my data the same as everyone else. The only way to convince me otherwise is an open-source non-profit vpn properly overnighted by the community.

cowlevel 2 days ago||
They have their uses but their uses are not the advertised uses.
voidUpdate 2 days ago||||
If I get advertised something on youtube, I instantly assume it's not very good. I only use onshape because I was personally recommended it by a friend. It does the job, mostly
vehemenz 2 days ago||||
The mattresses are fine. They're a little overpriced (aren't all mattresses), but they're at least real products.
throwaway277432 2 days ago|||
Ridge wallet isn't a wallet.
kakacik 2 days ago||||
> Seeing an ad on television practically guaranteed that we wouldn't be wasting our money on whatever it depicted.

One doesn't need to be frugal or come from such environment, its more about basic human decency and mental hygiene. You try to manipulate me to buy your product, normalize its existence etc? Ok will make sure to avoid that, there is a lot of competition. Too pushy and seeing it everywhere? it means you over-invested on marketing manipulation and product has probably seen some dramatic cost-cutting to make it all together still financially viable. In any case, customer lost.

uBlock origin with Firefox on internet, including (especially!!!) on phone. Ads simply don't exist in my world under normal circumstances, not on general web, nor on youtube. When something bad happens and I see internet or youtube without those protections, its properly nauseating and outright insulting to me.

But - I've seen people en masse already conditioned to accept this, they watch it all, some of them even take hints for their shopping habits. When questioned, they don't see anything wrong, don't care about manipulation. Sometimes I feel like an alien. Luckily my wife sees it the same, I'll go to great lengths to protect my young kids from this cancerous soul garbage. 'Better' parents from our circles see it similarly, for now at least.

devmor 2 days ago||||
The secret that most people in business don’t want to admit is that the vast majority of internet/media advertising is not worth the cost.

They are throwing many different strategies out there through many different avenues and banking one the one that just happens to pull in a new chunk of buyers. It’s like lower-stakes gambling.

JambalayaJimbo 2 days ago|||
What do you even consider advertising?

If I make let's say a children's toy, how am I supposed to let people know that this new type of toy even exists? That WHOLE process is advertising, no? Whether I give these toys away for free at a Santa Clause parade, pay department stores to put my toy in prominent shelves, or buy space on Cartoon Network.

How do you get even a single buyer without advertising?

autoexec 2 days ago|||
Only a very small part of advertising is actually product promotion. Coca-cola spends $4 billion a year on ads, do you think it's because otherwise no one would know that coke exists?

It's true that advertising is a great way to promote a product, but its far from the only way. For many years now I've done what I can to cut all advertising out of my life and yet I still buy lots of things, including things I've never seen a single ad for.

kuratkull 2 days ago||
If Coca Cola stopped advertising for a year, their sales would surely start trending down.
preg_match 2 days ago|||
Yes, but not because advertising lets people know about Coke. The people who still know about Coke would be the same after a year, I imagine.

The mechanism of how advertising works seems to be not that. I think repeatedly brand exposure does something to the brain and decision making that we don’t fully understand.

ThunderSizzle 2 days ago||
Familiarity, I think.

Exposure breeds familiarity, which breeds desire, I think.

Even if all you hear is an occasional ad about the company, you might get curious and research them yourself.

autoexec 2 days ago|||
If you drink it now, would you stop? Would you forget that it exists even though it's on store shelves, in vending machines, and pushed at several restaurants? Who would stop?
d1sxeyes 2 days ago||
Almost no-one can honestly answer this for themselves. I think the truth is likely: 'no, I'd still order a coke at McDonald's, I'd still pick a coke up from a vending machine if I'm thirsty. But if I'm buying a takeaway sandwich, I might not also get the drink. Or if I'm in the supermarket, I might just skip that aisle.'

I'm sure it's almost completely subconscious.

rerdavies 2 days ago||||
Marketing. Advertising is only one of the strategies that get used to market a product.
devmor 2 days ago|||
I was referring to internet advertising, I should have made that more clear.
IAmBroom 2 days ago||
But it's the dirty little secret of most advertising: there's no voluntary feedback to prove (consistently, objectively) how effective your $$ are being spent.

The last thing a marketing company or media provider wants to admit is that any of their services are underperforming, or worse, turning off buyers.

d1sxeyes 2 days ago||||
It's partly true, but only if no-one advertises. If I don't advertise but a competitor does, then I start to lose market share. So although the cost may not justify itself independently, in the face of my competitors' marketing budget, it does.
khafra 2 days ago||
That reminds me of one of my idiosyncratic policy wishes: An enormous pigouvian tax on any advertising beyond a spreadsheet listing quantitative technical data about the product. Companies don't lose anything, since the relative spend and impact remains the same; consumers gain a lot of information and public funding, and lose daily aggravation.
cousin_it 2 days ago||
Pigovian taxes were invented to compensate for externalities. Where's the externality here? You go to a website. The website owner says "watch this ad to access my content". It's a free agreement (or disagreement) between you and the website owner, nobody else is harmed.
khafra 2 days ago||
Since advertising spending is largely zero-sum, additional spending on advertising may shift market share, but it does so without delivering new factual utility or consumer surplus. The fact that there's a pareto-superior equilibrium makes it a symmetric reciprocal externality: Robert H. Frank showed, in "Positional Externalities Cause Large and Preventable Welfare Losses" (2005) that positional arms races are shaped exactly like environmental pollution.

But, even if there's a better equilibrium, isn't loading a website crammed with obtrusive ads still a coasean bargain between two parties? Simon P. Anderson and Stephen Coate studied this question in "Market Provision of Broadcasting: A Welfare Analysis" (2005). They identified unpriced externalities like the common-pool attention tragedy, as has been raised in other comments here, and asymmetric information & hold-up, which increase transaction costs.

Divide advertising spend into two components: Informative specs, and persuasive/obtrusive spend. The margial external cost is the sum of profits foregone by rival businesses, and aggregate viewer nuisance. A pigouvian tax with an exemption threshold for factual spreadsheets and apunitive rate on expenditure above that (or visual intrusion metrics) both prices the cognitive nuisance imposed on readers, and collapses the positional arms race between rival firms; transforming the industry from a high-waste prisoner's dilemma to a low-cost, high-information pareto optimum.

Obviously, you still have to watch out for firms goodharting the spreadsheet metric, but that's both a partially solvable problem, and a much better situation than the current nash equilibrium.

cousin_it 2 days ago|||
Ai;dr
minraws 2 days ago||||
This isn't true in the general sense, for new products with no distribution or customer awareness it's very important to advertise how else will anyone know about it.
brainwad 2 days ago|||
Paid promotion in publications is a much more gentler way to advertise though compared to modern internet advertising. Back in the day I'd buy computer magazines - basically the whole point of which was to make me aware of new products. But the articles were at least somewhat at arm's length and not pure ad copy.
minraws 2 days ago||
Yeah you can still buy subscriptions to substacks where people recommend you products to buy in certain categories, the entire Semianalysis thing is substack about which GPU/AI Accelerator to buy.

This doesn't in the slightest replace ads though. Before modern internet advertising we had advertising in whatever else had your attention. Ads were meant as we way to simplify and ease distribution.

It's a horrible business in terms of user experience but it's purpose isn't user experience it's meant for businesses to be able to streamline their outreach for much cheaper than the alternatives, imagine cold calls, emails, door knocks, door to door sales has died for this very reason.

I am not trying to explain away the issues and societal problems but they have value of companies otherwise they wouldn't exist. However much people would like to pretend CEOs and founders aren't completely retared.

For initial distribution spikes Ads are the best possible solution, very expensive yes, but if your goal is growth Ads are the most efficient solution since they almost linearly convert spending into visibility in turn producing growth.

Horrible way to do stuff but it's what it is.

asdff 2 days ago||||
Most new products don’t get advertised. That happens later after they’ve made some initial sales. Those initial sales often happen from just placing it on some shelf space, real or virtual, where relevant consumers are liable to find it.
minraws 1 day ago||
Have you ever built or sold products, worked in a startup? I have worked in several many tried the if we build it they will come strat and it fell flat.

The only companies that have made any real money have had to use Ads from the very start.

You can catch lightining in a bottle but exceptions here prove the rule.

It's absurd to think anyone will care about your product if you don't.

asdff 1 day ago||
This isnt if you build it thehy will come. It is about placing it on shelves where your customers already are. Most products I buy are exactly this.
autoexec 2 days ago||||
Word of mouth is one of the the oldest ways and it can still be very useful. It tends to work best when your product is actually any good though. If you have a product that really is amazing you won't have to manipulate people into paying for it, and you won't be able to stop people from telling others about how great it is.
cowlevel 2 days ago||
chess.com and lichess

Despite lichess being better in every way except marketing, it's still #2.

It's very impressive word of mouth got it to #2, but marketing experts are marketing experts.

rationalist 1 day ago|||
The "lichess" name is terrible, the way the word itself looks is off-putting.

It's like why they use sharp points in the hazmat symbol, it just looks bad even if you don't know what it means.

countWSS 2 days ago|||
the name matters, chess.com= automatically associates with something central about chess. (dot com) lich-ess can be read as lich-chess or leeches, both leave repulsive associations, effectively sub-conscious anti-marketing.
cowlevel 1 day ago||
So it's all about who has millions of dollars to buy common word domain names from scalpers. That's a marketing expense.
devmor 2 days ago|||
That's a fair point, I wasn't really accounting for new products/services in that statement.
aprilthird2021 2 days ago|||
Absolutely untrue by any metrics or semblance of study. People overestimate how unsusceptible they are to marketing. Marketing doesn't only work if you see an ad and click on it. It's after seeing hundreds of ads, that you start internally building a perception of a brand as whatever they market as (expensive, value oriented, fun, serious, luxurious, splurge material, etc.) Then the next time, maybe months after you've seen any such ad, you need to buy an expensive, splurge type gift for someone. If you remember the brand then, the marketing has worked.

That kind of stuff is absolutely worth the cost of ad spend online

devmor 2 days ago||
That is a great example of the impossible to prove woo that advertisers pay for studies to convince clients of.
ErroneousBosh 2 days ago||||
I just don't buy things that have adverts I find annoying.

I did some web development work for an advertising guy about 20-odd years ago and he found my position on it baffling.

"But advertising works on everyone!" he cried, "everyone remembers their favourite adverts! Why do you buy oh for example the washing powder you buy?"

Well, I buy Persil, because it's what my mum buys, and I like how it smells. I tried other washing powders, but I didn't like how they smelled so much, and there are two brands I won't buy because they have annoying shouty adverts.

He just didn't get it at all.

AndrewKemendo 2 days ago||||
My father told me: “If they are advertising it you don’t need it”

Everyone is influenced by advertising even if it’s third hand: “oh I like that (thing) where did you get it, oh (person) saw an ad and bought one and I tried it too”

But I agree that if you inculcate a default position of rejecting things that are advertised you can avoid being pulled into wasting your energy on unnecessary things

quectophoton 2 days ago|||
> Everyone is influenced by advertising even if it’s third hand

Expanding on this.

"Wanna go eat somewhere? Like McDonald's or something?" -> McDonald's is suggested offhandedly[1], but that's only because it's already somewhere in the back of the person's mind, and it's already associated with "eating". It's only "already" there because the person is aware of it. And they're aware of it for whatever reason (one of which could be advertising, but who knows!).

The endgame for advertising is when people become blind to ads, either because they become used to them, or because they hate them so much they "ignore" them (or so they tell themselves). So in both those situations they completely block out the "ad" part of it, and "I saw an ad about a thing that..." becomes "Wasn't there a thing that...?").

[1]: Maybe even defensively, like "if we don't find anything better (or we're not in the mood for anything in particular) there's always this option as a last resort".

nkrisc 2 days ago||||
The truth today is that almost all consumer products produced today is crap we don’t need. It’s almost literally manufactured landfill, since that’s where most of it will end up.
crassus_ed 2 days ago|||
That’s a wise remark and I haven’t thought about it like that, but it’s entirely true!

I always try to avoid ads as much as possible and not having any social media really helps. But going to use this remark from now on.

vintermann 2 days ago||||
We're talking about entertainment products. What do you think it would be like to be the only Star Trek fan in 80s Mongolia? I think it would be pretty sad. Yes, the show would still be the same, still be as good, but you have no one to share it with. They simply don't get it.

So even the most hardcore nerds adapt their tastes to what other people like. It's not so hard, because hey, there are other good TV shows, there's other reasonable entertainment. It's hard to say objectively that a Star Trek convention is better than a Mongolian Chess tournament anyway.

But when advertising comes into the picture... It's not that you necessarily think the Marvel Cinematic Universe is the best thing ever. It's that you know everyone will be talking about it, everyone will be referencing it, so if you can find at least decently entertaining you should maybe prioritize getting into that over getting into Danish underground comics from the 90s.

AngryData 2 days ago||||
Yeah in my family seeing a TV advertisement was a warning that they spent a lot of the money on advertising and not as much on the product itself.
Terr_ 2 days ago||||
From a similar mindset: Some kinds of expensive promotional signals (like a smartphone showroom with wasted floor-space) become a bad sign, especially if the company/product already has wide brand-name recognition.

If the company can afford to throw money at Frivolous Thing X, the money has to come from somewhere, which implies it comes from consumers who aren't actually getting a good deal on the product or service.

potatototoo99 2 days ago|||
If the company is paying for ads, it's being paid off by higher margins.
pampas 2 days ago||
Or they have a problem retaining customers and are looking for fresh meat.
earthdeity 3 days ago|||
That's true for the advertising companies, but Google or whatever advertiser have a big stake in showing you the ad from the millions they serve that you're most likely to click/buy/complete. So there's no fault on McDonald's part, but if you're a vegetarian, arguably Google is doing McDonalds a disservice as their advertiser by showing you the ad (and won't be doing the user any useful service either).

That said, these algorithms are simple presumably because they work "well enough". Fortunately or unfortunately, depending on your perspective, there isn't really a lot of meaningful competition in the ad space driving superior targeting. It's more about having the killer network, the list of effective channels (search, youtube, instagram whatever) that is the big players advantage rather than their targeting skills.

Anon1096 2 days ago|||
I work in ads targeting

> Google is doing McDonalds a disservice as their advertiser by showing you the ad (and won't be doing the user any useful service either).

yes this is right and why the parent is totally off base

> That said, these algorithms are simple presumably because they work "well enough".

This is totally wrong. Ads targeting "algorithms" are some of the most complicated systems on earth. First of all, it is completely done by machine learning models now not simple algorithms, and within companies who are doing ads targeting well (ie, Google, Meta, Tiktok, and if you want to go down the list to the less competent companies then you can include X and Reddit and others) there is massive internal pressure and competition to get any edge by either improving models or other parts of the ads targeting stack. The top dogs as in Tiktok, Google Search, and Meta have been posting 10+% yoy ads revenue numbers for many years now with a much smaller increase or even flatlining user counts. It's all due to improvements in the ads stack making them more effective and more useful for advertisers (and they and the article in the post would say users as well but HN mostly doesn't subscribe to this viewpoint) driving more total ads spend and a growing economy.

vrganj 2 days ago||
Let me ask you this directly, I'd love to hear your takes as somebody working in ad targeting: Don't you think what you're building is kinda... creepy?

My perception is that your job is to build a model to psychologically profile people at scale to manipulate them into buying stuff they wouldn't buy otherwise. Now, first of all, that seems incredibly unsettling to me in its own right already.

But where it gets really unsettling is if you think even a little bit past the immediate usecase: Once you have this sort of model, who knows what sort of other stuff you can manipulate people into? Should people like Zuckerberg really have the power to do this? And if you trust Zuckerberg, what about other players? Say an authoritarian state somehow managed to get control over these models. Doesn't it seem like you're building an incredibly dangerous thing here?

Wonder how you feel about these things and if you've ever had similar concerns. Like, I get that there's probably all sorts of interesting engineering problems involved. But one could say the same thing about von Braun building the V2 - these things aren't just puzzles in isolation!

dualvariable 2 days ago|||
Advertisement and propaganda are two different arms of the same mechanism/technology stack.

And they have been for a very long time, dating back to at least when von Braun was building those V2s.

If we lived in a more humane world, intrusive advertisement and propaganda would all be banned--but that is like talking about some kind of utopia-level civilization right now. Might as well be discussing modern democracy back in the 10th century.

karlitooo 2 days ago|||
As someone who has worked in ads, this is scifi. Nobody is building mind control into BLACK HOLIDAY SALE ads. If that were true I could get you to buy long haul truck gearboxes or donate to save the slime mold foundation.

People buy to solve the problems they already had. All ads do is give them a timely reminder of something they were already thinking about.

hlynurd 2 days ago|||
Nothing says 'solving a pre-existing problem' quite like convincing someone that their evening would be better with a gambling problem.
AlexandrB 3 days ago||||
I don't really see how you could solve this problem with a sufficiently complex algorithm. Which ads are shown still depends on how much the vendor is willing to spend on marketing. I may have zero interest in Ford cars, but if Ford is the one spending the big bucks in the "car" category I'll see a lot of Ford ads.

What people seem to be looking for is not targeted advertising but targeted recommendations - where vendor "spend" can't skew the results to show you crap you don't want. But that's a product the consumer and not the vendor would have to pay for, by definition. Unfortunately consumers don't have deep enough pockets to make this kind of thing lucrative over just selling ads.

Anon1096 2 days ago|||
No, the price that is charged in a specific impression is adjusted by the relevance to the user. If the user relevance is 0.001% a Ford ad would need to spend 100000x more dollars per impression than the same ad for Toyota with a user relevance of 100%. So in practice you might get some amounts of "high cost lower relevance" ads but not to the extent that people think. The advertising broker (as in Google for Google Search) has an active interest in showing good ads relevant ads for the user in order to not negatively impact Google Search metrics, and also maximize clickthroughs or other goal metrics for the advertiser. Poorly matched ads are antithetical to that purpose.

There is a big misconception that ads are just targeted as picking the max(advertiser spend) and it really fuels low quality discussion online.

HWR_14 2 days ago|||
But isn't relevance just measured as purchasing the product? That is, someone who can be convinced by advertising to by a ford or a Toyota by which shows the next ad would have equal relevance, even if the Toyota is the vehicle they would most prefer?
cowlevel 2 days ago||||
I don't understand this principle. Why would Google not accept an ad from Ford for just 1 cent more?
AlexandrB 2 days ago|||
Thanks for the detailed explanation. I'm still not sure this overcomes the marketing budged differences between entities like "AI Slop Co" vs. "Independent Artist" or "Ford" vs. "Independent Mechanic". There's also the fact that the heaviest advertisers are often the brands I'm going to be least interested in regardless of any other factors[1]. Yes, you can get ad relevance to some local maximum where I do see some stuff I'd actually buy, but optimality is forever out of reach because the products I really want to know about probably spend almost nothing on advertising or have direct competition from an entity like Microsoft that will pour $millions into their ad spend.

[1] VPNs are a perfect example here. I would never use NordVPN because they advertise on every square inch of YouTube. This suggests to me that they're either charging too much for what they offer or they're getting money from their actual customers and the users are simply the inventory they sell to those customers.

BizarroLand 2 days ago|||
Exactly. The ad-revenue companies will show you the ads the advertisers pay for that make the most money for them. Your actual wants, needs, preferences, and specifics are only important in the way that they make you a sellable target to the advertisers.

It's an entirely soulless process, which makes my extensive ad-blocking regime entirely justified the same way that walking off of a beaten path in the woods is justified.

everdrive 3 days ago||||
>That said, these algorithms are simple presumably because they work "well enough".

Agreed wholeheartedly, and this is an important point: advertisers don't really lose much by showing you ads you don't want, so it's unlikely the system would ever become ultra-precise.

pocksuppet 3 days ago|||
Even if McDonalds could tell Google not to show the ad to vegetarians, they have no way to verify Google isn't.
wongarsu 3 days ago|||
At the scale of a McDonalds ad campaign that seems easy to measure: go to the nearest Target parking lot and ask as many people as you can two questions: "are you vegetarian" and "did you see {description of ad here}". Then compare how which percentage of vegetarians saw the ad compared to the percentage of non-vegetarians saw the ad. There are even companies specialized in market research that will do this in a more representative and statistically rigorous way
IAmBroom 2 days ago|||
Google has no incentive to do so. McDonalds does, but its somewhat costly to scale against ALL the ads they push.
jmalicki 2 days ago||
For pay-per-click ads, if the vegetarians won't click, that's a lost opportunity to show a veggieburger ad Google would have made money from.

Google has a lot of incentive to optimize this, and it's a lot of why they (and Meta) spent so much money on AI research that eventually brought us modern AI.

pocksuppet 2 days ago|||
infinite things could confound that analysis
derektank 2 days ago||||
Doesn’t Google earn more from McDonalds if Google provides McDonalds with a higher click through rate? If you’re providing a high click through rate, you’ve probably done the due diligence to screen vegetarians already
mapcars 3 days ago|||
Can't they ask claude to create account do some relevant searches and then check if ad is shown?
0c3ca83 3 days ago||
What makes you think Google has built a profile that shows Claude is a vegetarian?
mapcars 2 days ago||
That's the thing - ask claude to do requests to build such profile
zenoprax 2 days ago|||
> So someone selling hamburgers might be savvy enough to avoid vegetarians, but after that how would they possibly narrow it down?

People who bought BBQs or anything else related to hamburger-adjacent foods or equipment.

People who live or travel through a 30 minute radius of somewhere that they're sold.

People who are able to view the ad between the hours of 11am and 7pm.

People who have engaged with burger-related activity on social media (TikTok, Reddit, YouTube)

People with a higher-than-average association with other burger fans.

All of this information is available for a price.

sandblast 2 days ago||
Just playing devil's advocate:

If I've bought a BBQ and hamburger-adjacent equipment, I probably prefer my hamburgers home-made.

I might view the ad after 7 PM, as that's when I get home from work, and still decide to go there the next day during my commute.

Engaging with burger-related activity might also mean that I run a competing joint, so advertising to me is pointless (unless you want me to buy that one time just to check my competition).

HoldOnAMinute 2 days ago|||
We are doing this all wrong. I don't need to be "targeted". There's things I want to buy. Get to know me. Learn what I need. Then, do a JOIN in your database and show me the best options for me.

That's what this is all about. Where is my tech-powered shopping helper and advocate?

seizethecheese 3 days ago|||
> ie, they're trying to coerce you into wanting their products

Im not sure if you mean “coerce” literally but if so this is overkill. Maybe “persuade” or to be more critical, “manipulate”?

FinnKuhn 2 days ago|||
> So someone selling (let's say) hamburgers might be savvy enough to avoid vegetarians, but after that how would they possibly narrow it down? Not everyone wants to try out a new burger place, or even cares about advertising when it comes to restaurant suggestions.

One of the examples in the posts describes ads for products that aren't even sold in his country. I feel like limiting your ads to people that are or live in a country you sell your burgers in would be a good start.

avalys 2 days ago|||
Not everyone feels like you do.

I have bought a number of $50-$100 things that are advertised to me on Instagram. I think I bought a $1,000 piece of furniture once.

Instagram ads are perfectly targeted to me. I am sometimes amazed at how often they show me good products that I legitimately want to buy - often niche, unique products from companies I didn't know existed. Obviously they are combining information from other sites I visit, because the accounts I follow on Instagram have nothing to do with any products.

Targeted ads in this setting are quite useful and pleasant for me! I wish Meta all the best in making them even better. I'm sure they are also super useful for the small businesses making the products I buy, because they can build awareness much more cost-effectively than other mechanisms.

Yes, I agree that when I visit my local news sites and see "targeted" ads for sports gambling, "800 singles in your area", or other nonsense I'm not interested in, it's pretty unpleasant. But those are just shitty ads.

mkehrt 2 days ago|||
I agree with part of this. I don't know what Instagram is doing, but their ads are remarkably well targeted. The rest of the internet needs to do whatever they are doing.
HWR_14 2 days ago|||
> I'm sure they are also super useful for the small businesses making the products I buy, because they can build awareness much more cost-effectively than other mechanisms.

Why would Meta not raise their costs of advertising until it was the most efficient by the smallest margin?

OroPla 2 days ago|||
Targeting was super easy back in the days, when it was done based on where the ad appeared. Putting video game ads into a video game magazine and not diaper ads was kind of a no-brainer, but on the net I had to suffer through diaper ads on a video game site.

Not sure why we got to this point. If there had only been video game ads on my video game site I wouldn't have had to resort to adblocking back in - checks calendar - 2007.

ourmandave 2 days ago|||
People who know you very well (friends, family, spouse) often buy you bad gifts you need to pretend to be happy to receive.

On the flip side I only give cash and they all complain its not very thoughtful, no matter how nice the Hallmark money card.

WarmWash 3 days ago|||
Whatever Meta is doing on Instagram is next level advertising.

It's almost like rather than identify who I am, they identified the social niche stereotype I identify with, and then pull ads from that reservoir.

So while Google is trying to get me to buy discrete transistors and push cart tires (work related stuff), Meta is trying to get me to buy bespoke Icelandic wool socks, artisan gummy edibles, and hand made ceramic table ware.

pocksuppet 3 days ago|||
The few times I ever used Instagram, it knew me where I went to university (a different country) and then recommended I take a cybersecurity course. That was rather scary because it shouldn't have that information.
sublinear 2 days ago|||
> Meta is trying to get me to buy bespoke Icelandic wool socks, artisan gummy edibles, and hand made ceramic table ware.

Doesn't it make more sense that these things just advertise better on Instagram? These are all things people like to show off on that platform.

> It's almost like rather than identify who I am, they identified the social niche stereotype I identify with, and then pull ads from that reservoir.

So... you're a typical user of Instagram? I'm not following how this alone isn't the largest signal of all.

CosmicShadow 2 days ago||
Despite hardly posting or commenting, Instagram is the only place I've seen relevant and interesting ads. Like scary good advertising. My wife has had the same experience, she was blown away that the ads are actually relevant where everywhere else, including Facebook which has the same or more info, acts as dumb as you can possibly be. I've heard others say the same. I don't know why they are so much better at ads or literally everyone else sucks so hard that just doing as would be expected appears exceptional. The addendum to this is that in the last few months this fell apart for her account and now it's turned irrelevant.
bossyTeacher 2 days ago|||
A vegetarian can still buy French fries from McDonalds. An ads are not necessarily about you but about the people in your life too. Think parents getting served gaming ads. They might not want the consoles but their kids will surely appreciate a PS6 for Christmas. Point is, a sale was made. Who ends up using the product isn't that important for the ad imo.
armada651 2 days ago|||
Exactly, targeted ads aren't there to find the things you want, they're there to convince you to buy something you didn't want.
janalsncm 2 days ago|||
Convincing a person who doesn’t want a hamburger to buy one is basically mind control and it doesn’t work.

Convincing someone who does want a burger to buy one at Shake Shack does work.

patrick_il 2 days ago||
[flagged]
yakkomajuri 2 days ago||
On occasion I get a glimpse at someone else's experience on the web and I'm so thankful that I haven't seen many ads at all in years.

I just disabled my adblocker on the BBC website out of curiosity and oh am I happy I don't live like this.

ravenstine 2 days ago||
It's an assault on the mind.

What's freaky is there are people who actually like the ads.

Granted, many of us enjoy the kooky ads that occur during the Super Bowl. That's not really what I'm talking about. I've met people who say they enjoy midroll ads in videos and podcasts. There are even folks who like banner ads. To me, those all represent precious seconds that add up to countless hours of my life wasted, which I will never get back. The more ads I avoid, the more opportunity to experience life I have.

Another horrible thing about ads in general is they distract one from being alone with their own thoughts. A lot of people are too afraid to spend time alone with their own thoughts, so in a sense they might enjoy the fact that any sensory input can take them away from that. To me, modern ads are thought vampires. It might be one thing if ads focused on the merits of products, and if most products today were of quality and a fair price, except that is not the norm.

AngryData 2 days ago|||
I don't know if I would say people inherently like ADs, but are perhaps conditioned to expect ADs and makes it feel normal.
nsyne 2 days ago|||
Who are these people that like ads? I'm so curious. What do they like about midrolls or popups or banners???
pvibby762 2 days ago|||
Imagine a person who's IQ is a dozen or so points to the left of the curve, those folks like a lot of really really dumb repetitive stuff. I worked with one of these folks in an overnight shift, he had seniority having worked there for many years. He listened to the same comedy show every single shift and laughed at the same jokes at the same spots every single time. I attempted to put on some other comedy thing once, he got pretty angry and demanded that we put on "his" show. Thankfully I was only on with him twice a week, but still I felt like I was going insane.
cattenwallen 2 days ago|||
This sounds more like autism or other neurodivergent thing than unintelligence. I also have a preferred working soundtrack and get pretty annoyed if someone decides to switch it up on me when I'm working! In fact isn't unintelligence fundamentally the inability to pattern recognize well or easily? That he has a "his" show would counter against it...
Forgeties79 2 days ago||||
This is a very uncharitable take IMO that veers into (I’m assuming unintentional) snobbery. Some people just have a routine or whatever that helps them get through the workday. My taste gets a lot simpler when I’m at work for sure. I really enjoy putting on shows I’ve already watched a dozen times, regardless of quality.
senbrow 2 days ago||
Dumb people also exist. It's okay for a person to be dumb. Thats just how it is sometimes.

The HN crowd tends to filter out lower IQ people from their social circles so that it's easy to forget this simple fact about humanity.

kakacik 2 days ago||
Sometimes? Look at IQ distribution, by definition half of folks have it lower. Now I wouldn't use the term 'dumb' if you want any sort of dialog, its not kind (like the opposite would be smart arsehole or similar), ie 'lower intelligence' is derogatory enough.

One thing I've realized - I simply can't grok many of theirs' decisions, viewpoints, values. Its often quite selfish view but rarely just that. And just pure facts rarely pierce the thick veil or version of reality they create for themselves to feel comfortable in this crazy world. Or maybe thats the thing - I don't mind feeling uncomfortable in this world, seeing uncomfortable truths, picking up lesser of evils instead if simple black & white polarity, or the pinnacle - actually changing my opinion on things as I learn more about it.

Or in other words - can't talk to them about anything deeper, nor do I grok them beyond surface layer. But as you say its fine, and also its quite easy to create a life where you just don't meet them, apart from odd situations like car repairs or home reconstruction.

tptacek 1 day ago||
You hear variations of this "by definition half are dumber" thing all the time on HN and I'm always curious what the people saying it think it means. It's tautologically true that in some sense a centrality statistic draws a line dividing a group in half. But so what? "Dumb" relative to what? Like, just not "competitively" smart? In what situations does that actually matter? Can you finish the thought?
nkrisc 2 days ago|||
I must be dumber than I thought since I too sometimes enjoy repeating the same routine when engaged in repetitive drudgery.

I’ve watched Monty Python and the Holy Grail countless times and I laugh at it every time.

seki285 2 days ago||
Sometimes things get funnier the more you see them too!
GlickWick 2 days ago||||
I don't think people like the intrusion. I will say I do like very targeted ads that actually show me the solution to a problem or something fun I'd enjoy. I just don't want them covering the entire internet with garbage, which is the state we're in right now.
alpaca128 2 days ago||
Sometimes it's hard to believe how different people perceive things.

I'll never forget the last time I visited the Dell website, it had some popup dialogue constantly jump into view on the side and then disappear again after two seconds or so. It was so infuriatingly distracting to me, meanwhile someone else sitting next to me didn't even notice it before I pointed it out. Which I guess explains why that same person often has trouble finding a seemingly obvious button on screen - it could jump across the screen and some might still not see it.

cowlevel 2 days ago||
"Why do people not notice our enormous, prominent and contrasting purple banner?"

https://ux.stackexchange.com/questions/120541/why-do-people-...

I find it especially funny that when I point my eyes directly at the banner (because it's the subject of the question) my brain still filters it out by ignoring it.

sublinear 2 days ago||||
Ads are usually their own vibe and information.

This is especially true when you know how to avoid ads otherwise and are confronted with what must be the default ads for the majority of regular users.

It's like a smell. Some are pleasant, some are fascinating, and some are totally nasty, but I don't willingly plug my nose everywhere I go like a psycho.

What would the world be like without smells? This is a serious question I'm asking. How recalcitrant do you really have to be to get offended by all ads and on the principle of the matter?

wildpeaks 2 days ago||||
I loathe online ads in general because they're the bottom of the barrel, designed to be inconvenient.

But I enjoy creative ads thanks to growing up watching the french tv show Culture Pub: https://www.culturepub.fr/annee-chapitre/2007/

For example, insight into the french advertisement culture makes you appreciate the full depth of the movie "99 francs": https://www.imdb.com/title/tt0875113/

ravenstine 2 days ago||||
I wouldn't pin them into a particular demographic. I have simply met people over the years who actually see ads as a form of entertainment, almost like pre-entertainment before the real entertainment. If someone isn't adept at recognizing the patterns of manipulation baked into advertising (something I've always been far too aware of), it makes sense they could like ads. After all, ads aren't intended to make the viewer want to turn them off, even if they have that effect on many people anyway.

One of my best friends had banner ads and YouTube ads on his laptop, and there was a day where I finally had to say something about this. I asked him if he ever considered installing an ad blocker and explained how easy it is. He surprised me by saying "Meh, they don't really bother me. I kinda like some of them." As mind-bending as this is from my own perspective, this mindset does seem to exist.

I can also count with more than one finger how many girls I've gone on a movie date with who said "I dunno, I like it" after I made fun of the stupid Coca-Cola commercial or whatever before the trailers. Looking back at this, I probably was being a bit pompous. I'm pretty sure they liked the commercials for the vibes they picked up from their perceived positivity.

MiSeRyDeee 2 days ago|||
Just check the thread in this post like https://news.ycombinator.com/item?id=50378942#50382558
alsetmusic 2 days ago|||
I stopped having cable television in 2001 because I lived in a place where it wasn't available. I moved to a new place in 2002 and went completely pirate media (shitty quality episodes of the Simpsons and such). I went to streaming when that became available, but the point is that I stopped seeing television ads a long time ago.

I remember visiting family during the height of the iPod and being offended by how many iPod ads were on TV. I worked for Apple at the time. I couldn't imagine not hating the company if I didn't work for them because of how intrusive the ads were. My family didn't seem to notice / tuned them out.

aidenn0 2 days ago||
I still change the radio station when that song by Jet comes on because I heard it so much in the iPod ads.
mns 2 days ago|||
Not sure why I still have the Google app on my phone, used to like their live score system, until when from the 3 soccer teams I said I follow they started showing me on the lockscreen/live scores from teams and championships that I never in my life followed anywhere. So, the Google app sometimes sucks me in with various articles, and of course when you click on them, you'ren ot in safari with an ad blocker, but the pure google experience, and somehow I get the feeling that almost all websites out there are impossible to use or to get any information from, as they are 90% ads. You get overlays, audo playing videos, more overlays, more banners, it's impossible to use any website that is a bit popular without any adblocker.
wicharek 2 days ago|||
I haven’t used an ad blocker in years, and, I don’t know, my brain just sort of learnt to ignore ads. Not “promoted” stuff that looks like regular items in the feeds (e.g. Google ads in search results). But just random banners on the website - I don’t even register them consciously. Every now and then I do notice curiosities like “the meatbag bought a mattress let’s offer him 100 other mattresses”, but otherwise I feel like I am totally blind to ad banners.
GarnetFloride 2 days ago|||
I leave my adblocker off for YouTube because I want the small channels I watch to get money.

I'm so glad that political season is finally over because I've been being spammed by politicians over and over and over. The worst part was they weren't even from my state.

Advertisers forgot that you shouldn't spam the exact same ad over and over. I am never going to buy insurance from gigco, state form, or liderty for that reason.

Sometimes there is a glitch and I get more generic ads, and I live on the edge of a "rich" zip code so I get ads for jet rideshares and lately ULA, I mean I enjoy Scott Manley's Deep Space Updates but I am not launching sats, so I am not sure why I get those ads.

cowlevel 2 days ago||
When you eventually need insurance who will you buy it from? One of those companies that you know are insurance companies has a better chance of getting it than some little unknown company. Nobody is immune to propaganda.
alt227 2 days ago|||
The BBC website? Arent the BBC like the only media company that dont show ads?
rmccue 2 days ago|||
BBC doesn’t show ads in the UK (bbc.co.uk), but the international edition (bbc.com) does. The site looks quite different, and automatically redirects based on geolocation.

(Annoyingly it’s also stored in a cookie; if you travel frequently, you can get stuck in a redirect loop.)

alt227 2 days ago||
I did not know that. I have just checked and my UK ISP provided DNS does not even resolve bbc.com!
charlieyu1 2 days ago|||
BBC good food has tons of tracking. Then I found out they don't belong to BBC anymore.
alt227 2 days ago|||
Good Food no longer has any mention of the BBC anywhere except in the domain name. I dont think its fair to call it BBC Good Food any more.
rmccue 2 days ago|||
This is true for a few of these “BBC” sites; they were spun out (and merged) into a company called Immediate Media.
alt227 2 days ago||
Care to name a few others? Genuinely interested.
rmccue 2 days ago||
Anything that was a BBC magazine got spun off, so that includes Top Gear (the magazine), Good Food, and Gardeners World (and Radio Times, although that didn't officially have "BBC" as part of its name afaik).
RankingMember 2 days ago||
Similarly, it's eye opening to see the "default" YouTube experience. Conspiracy, manosphere, AI-generated "deep dive" videos: just complete dreck.
NoboruWataya 3 days ago||
It is a hard truth to swallow for many on HN (myself included) but the reality is a lot of normies don't mind ads at all. I recently told my wife how to install an ad blocker and her response was "but sometimes I see cool stuff in ads". I'm sure the percentage of "cool stuff" she sees is higher because of what they know about her.

Amazon (or whoever) showing you the same stuff you just bought is kind of a separate issue, because it obviously isn't useful to anyone (including Amazon) and surely is so easy to avoid I find it bizarre that it still happens in this day and age.

As an aside, there is exactly one place on earth where I will actively look around for ads, and that is London Underground stations. Because for whatever reason they advertise a lot of cultural events (concerts, festivals, plays, etc).

apetresc 2 days ago||
> Amazon (or whoever) showing you the same stuff you just bought is kind of a separate issue, because it obviously isn't useful to anyone (including Amazon) and surely is so easy to avoid I find it bizarre that it still happens in this day and age.

I've asked people at Amazon on the recommendation algorithm side about this, since it comes up so often in discussions.

Their answer is that, surprisingly, it is a good heuristic. If you just bought something, you've shown intent, and there's a small probability that you're going to be unhappy with your initial purchase and back on the market soon, for whatever reason.

Is the posterior probability that you'll buy a mattress again shortly after buying one, a small chance? Yes, undoubtedly. But is it smaller than the prior probability of a random person who hasn't bought any mattress at all recently, suddenly being on the market for a mattress? Apparently not.

Weird things can happen with joint probabilities when both sides of the condition are very unlikely. Sort of like how your chance of having some rare cancer after testing positive on a ~99% accurate cancer screening test is still quite tiny.

rocho 2 days ago|||
> Is the posterior probability that you'll buy a mattress again shortly after buying one, a small chance? Yes, undoubtedly. But is it smaller than the prior probability of a random person who hasn't bought any mattress at all recently, suddenly being on the market for a mattress? Apparently not.

This makes no sense. If I just bought a mattress, the prior probability of a random person buying it is irrelevant. What's relevant is the posterior distribution of what people buy after buying a mattress. Yes, you might buy another one, but what about other bedroom accessories for example?

A mattress might not be the best example though, because what really matters here is the expected value from the posterior probability, which includes the price. So a more expensive product with a slightly lower probability of purchase might yield a higher expected value than cheaper products with higher probability.

Anyway, that's orthogonal to the discussion: my point is that it's the posterior distribution conditioned on the mattress purchase that should be modeled, not the comparison with random people that may or may not just have bought a mattress.

arjie 2 days ago||||
People always have said this from when I was in ad tech over a decade ago and to be honest, I think it's much more mundane: a delay in the ad tech data pipeline. If you have delayed intent signal, or you have delayed suppression, or even if some conversion gets dropped in the pipeline, you're going to get this effect. People talked about this a lot but almost all the focus on recent purchaser lists was on suppression. So I'm just going to go with the boring explanation: data pipeline error.
driverdan 2 days ago||||
I find Amazon recommendations are quite bad. Maybe only 10% are relevant to me.
autoexec 2 days ago|||
> If you just bought something, you've shown intent, and there's a small probability that you're going to be unhappy with your initial purchase and back on the market soon, for whatever reason.

It probably helps when your marketplace is filled with knockoffs and misrepresented trash.

breakwaterlabs 3 days ago|||
It's shocking to me that, sometime in the last 10 years, everyone forgot that adblocking's primary argument is security.

Back in the bad old days of adobe and flash plugins in Internet explorer, malicious ads targetting those were the malware infection vector in something like 80% of cases. Browsers have gotten better, but it remains the case that ad networks are the single easiest way to inject your mal-content into another website.

In those days, any time I handled a client call about malware, I replaced everything with Chrome (built in pdf viewer, sandboxed/autoupdated flash) and adblock plus. And then, my calls from those users stopped being about malware or slow internet.

We see headlines about this-- about the Israeli firm that was abusing this, for instance, to hit targets-- and I am left scratching my head. Of course...?

IMHO it's the duty of any techie (with the social capital to influence digital hygiene) to ensure they and theirs are set up with at least ublock lite.

tonyedgecombe 3 days ago|||
> It's shocking to me that, sometime in the last 10 years, everyone forgot that adblocking's primary argument is security.

I’m not sure about that. I suspect people don’t like how intrusive ads are. Especially in videos.

The security issue strikes me as a post Adblock rationalisation. People know how the sites they visit are funded and need some way to justify cutting that off.

The number who understand the security implications is going to be very small.

bossyTeacher 2 days ago|||
Links that take you to a malicious site are not the only security reason. Ads are often used as vehicles for malicious payloads, some execute when you click on them and some are 0-click.
cowlevel 2 days ago||||
No, surprisingly people don't actually know or care how things are funded. And that's rational for them and how markets are designed to work.
DeluluDon 2 days ago|||
The reason why I block ads is due to security. Can't be that small of a number
iamtedd 2 days ago|||
For me, it was a necessity, as video ads were just starting to be used while I still had dialup, Then came the security angle.
pintxo 3 days ago|||
> Amazon (or whoever) showing you the same stuff you just bought is kind of a separate issue, because it obviously isn't useful to anyone (including Amazon) and surely is so easy to avoid I find it bizarre that it still happens in this day and age.

Isn't the point of those, that in the end, the likelihood of you buying something again just recently bought might be tiny, but is probably still bigger than showing the same add to a random other person?

Normal_gaussian 2 days ago||
Essentially you're right.

The effect is quite strong.

Humans are stupid and fail to make logical decisions, instead they reinforce and justify their previous ones.

Showing you the product you purchased is the best way to get you to transfer your purchase decision to purchase additional other products.

throwaway2037 2 days ago|||

    > one place on earth where I will actively look around for ads, and that is London Underground stations
You raise a good point. I am similar. I am much more influenced by an advert that is somewhat artistic. Plus, I notice that size and scale really matters. Thinking about the same advert: One is a tiny graphic on your phone, the other is a two meter tall version on your subway platform. The second one is much higher impact.
what 2 days ago|||
> Amazon (or whoever) showing you the same stuff you just bought

They probably have data on return rates and the brand/model people buy after returning? Or are you saying they show you the exact same brand/model you just bought? That would be weird, unless it’s a consumable.

matkoniecz 2 days ago|||
> It is a hard truth to swallow for many on HN (myself included) but the reality is a lot of normies don't mind ads at all

1) and a lot of them prefer them to be gone

2) why it would be a hard truth? I am not expecting that everyone will match my preferences

pocksuppet 3 days ago|||
Once your wife sees the internet with less ads she'll never want to go back.
tonyedgecombe 2 days ago||
My wife signed up to the Pinterest mailing list. I’ll never understand this.
akst 2 days ago|||
I mean if you get useful ads that don't feel like a waste of time, I'm sure you'd have a more positive view of ads, not sure the takeaway is normal people like ads, but i'm sure there's something to be said about well timed and targeted ads.

Like the ads I get on instagram, I actually don't mind because they are show me clothing consistent with my taste in clothes or appliance/utilties I'd find useful. Can't say I've ever seen a useful ad on twitter/X or Tiktok.

folbec 3 days ago||
"because it obviously isn't useful to anyone (including Amazon)"

I suspect that Amazon somehow get paid for "impressions" by the ad originator.

(it looks very much like a standard enshitification pattern : 1) gain market dominance, 2) screw the users 3) screw the business customers )

dale_glass 2 days ago||
Yup, it's weird to me that companies as big as Amazon haven't figured this out.

Guys, if I buy a photo camera, I might want lenses, or a cleaning kit, or maybe a camera bag. But I'm almost certainly not interested in starting a camera collection, nor am I interested in incompatible brands to what I just bought.

It shouldn't be so hard to run some stats and figure out that there's things one doesn't buy again often, like washing machines, cameras, laptops and other big purchases.

Also, search still sucks. Searching for things like sizes where fuzzy ranges are involved is pain. Like I need to find a recessed light that fits into a 100mm hole, it's a pain to search for still. At this point I think somebody at Amazon could have come up with a way to categorize products and extract parameters automatically. And the pain only increases exponentially if you need 3-4 things in a product to match.

ChatGPT can do it, no reason why Amazon couldn't just have that on their page.

BrentOzar 2 days ago||
> But I'm almost certainly not interested in starting a camera collection, nor am I interested in incompatible brands to what I just bought.

You might not be, but as a guy with easily a dozen cameras from half a dozen brands, we're absolutely out there, and I know plenty of other folks in my network who do too.

(Reason: I travel a lot, I live stream for a living, and my partner does social media.)

BLKNSLVR 2 days ago|||
> I live stream for a living, and my partner does social media

I'm old. I don't understand how the economics of this work, and I think of it was explained to me, it would annoy me.

amiga386 2 days ago||
People in TV shows are paid (via the production company) because the TV broadcaster is paid, because it sells advertising during the show. Advertisers pay because the broadcaster can demonstrate that a lot of eyeballs are watching, and they commission programmes that many eyeballs enjoy watching. There can also be direct sponsors, merchandising, franchises, etc.

People in livestreaming are paid because their platform is paid, because it sells advertising during the livestreaming. Advertisers pay because the platform can demonstrate that a lot of eyeballs are watching, and they support livestreamers that many eyeballs enjoy watching. There can also be direct sponsors, merchandising, franchises, etc.

If your question is not the economics but the social aspect (why would someone watch livestreaming?), the answer is that either the livestreamer is doing something cool that people like watching -- and you can be as judgemental about that as you can be for TV shows ("they're watching Real Housewives / a guy speedrunning Super Mario Bros / HYROX championships ??!?!?"), and there is now also the live-service aspect, which you've experienced for decades in the form of talk radio with callers, and DJs taking live requests. Also, in the early days of the internet, there used to be forums that would host watch parties, so everyone watched the TV at the same time and commented in a thread to get the metacommentary and it built up a watching community. That is now integrated into the livestreaming, and the chat sidebar is visible to everyone watching, approximating a live audience, who can let their thoughts be known in a slightly more nuanced way than just cheering/booing/clapping.

CorpoZoomie 2 days ago||||
That's cool, but would you say banner ads are actually driving your purchases?
marcta 2 days ago|||
But if these companies know so much, surely they can work out that you have this particular buying habit, and other people don't have it.
sandworm101 2 days ago|||
>> Guys, if I buy a photo camera

If you buy one camera, you are likely a billion times more likely to buy another. And, you have the disposable income to be in the market.

>> there's things one doesn't buy again often, like washing machines

You are not a whale, but you might be. Most people only buy one washing machine but a few people buy dozens (apartment managers and such). Such people, whales, sometimes buy one as test case. So ya, if you buy one then you are a strong maybe for one day buying many more.

danpalmer 2 days ago||
Sometimes I wonder if it's about returns. "You bought one washing machine, but you might not like it and return it, so how about these others". Could even be that they're tracking sales only rather than sales minus returns, because returns take longer to come in so the metrics are harder to track.
vasco 2 days ago||
The thing is for every 1 guy that just purchased it, the retargeting is getting 99 people who just looked at options and haven't purchased yet. So even if that 1% will never buy again in a short time, the whole cohort is still many times better than random non-retargeted people.
malfist 2 days ago|||
Once you realize you are the product on Amazon's search page it makes a lot more sense. Over half the listings are paying amazon for higher placement into that search. It's long since stopped being a search experience that works for the shopper.
dale_glass 2 days ago||
No, that makes no sense. Sure, my data is valuable for advertisers, but:

The washing machine advertiser doesn't want to to spend money to show me an ad for something I'm not going to buy, and even Amazon doesn't benefit because they get something out of each purchase, so they should want to show me stuff I want to buy too.

There's just nobody that benefits from bad ad selection.

seki285 2 days ago||
...except Amazon :)
janalsncm 2 days ago||
Please explain how Amazon benefits from bad ad selection to an equal or greater extent than good ad selection.
seki285 2 days ago|||
They don't need to compete because they have a monopoly, so offering a worse service keeps the advertiser spending more money.
malfist 2 days ago|||
You do another search, and they get more revenue
cowlevel 2 days ago|||
Amazon must make more money from camera brand ads than from selling camera accessories. Every time they push a camera to someone who already has one, they get paid for that, and the ad buyer can't easily verify. The person is flagged as liking cameras, after all.
pugworthy 2 days ago||
Forget the camera analogy. Use something like a new toilet seat. I buy one, I don't need to buy more. I'm not a toilet seat collector.
starky 2 days ago||
It actually shocks me how often technology in general does the exact wrong thing to what I want. A couple off the top of my head.

* I purchase something and all the recommended products become the thing I just purchased for the next month.

* I do an operation in 3D modeling software that can be applied in 2 directions, it always chooses to apply it in the direction that makes no sense.

* I get recommendations in my social media feeds for what to do in a certain city for 2 months after I already visited and returned home.

* I click on a link to a song, listen for 10 seconds and turn it off because its a genre I don't like, too bad, that is what the algorithm thinks I'm exclusively into now (related, right now I'm struggling with Tidal recommending Swedish language songs because a band I recently discovered is Swedish despite singing in English).

Maybe I don't notice when the computer gets it right most of the time, but it really feels like it gets it wrong more than it gets it right. It also feels like this continually gets worse, when software should be getting smarter at predicting what a user wants. Is it unreasonable to expect that my computer can see that I did the same operation on something twice in a row and that maybe it should prompt me to do it on the rest of the data in the same location?

Anamon 17 hours ago|
I remember when Android proudly introduced "AI screen brightness", or something like that. It was before "AI" meant having to have NLP.

The difference I noticed was that the system tended to react to me manually ramping up the brightness, by turning it all the way down again after a few seconds, and vice versa.

It was supposed to be "learning" but it stayed like this for at least a year/major version.

30 years in tech has taught me that a system labelled "intelligent" is the often the dumbest imaginable.

lq9AJ8yrfs 2 days ago||
The flipside of this was a shoe-shine boy moment for me about ads and advertising, recently and personally.

A small storefront business I liked closed up over the summer. Literally nothing to do with tech other than they had a website, flat HTML that hadn't been touched in years, to solicit business. They communicated with me and their other customers by SMS, almost exclusively.

I talked to one of the core employees and asked why they were closing. Business was drying up, the usual story of business headwinds but among the reasons business was drying up was they couldn't make money by running ads, the cost of running the ads these days meant they would barely break even on the average customer they acquired at the historical customer acquisition rates.

I don't buy ads myself but the sense they shared was the like the locksmith and plumber experience, except as seen from the other side. Maybe it's different in other parts of the world but the experience is 1000s of ads for indistinguishable fly-by-night-looking operations all of which seemingly lead to the same call centers. Dispatching nearly-faceless vans from who knows where and a different junior-ish guy or gal shows up each time, looks dazed, does an average job and hustles off to the next one.

JoshTriplett 2 days ago|
What was the nature of the business? Was it the kind of thing where referrals from existing customers would have helped? Was it on Google Maps and similar, and findable by people looking for the service they were offering? Were they losing business to competitors, or were people who needed it not finding it? Where were those people naturally looking, without ads?
lq9AJ8yrfs 2 days ago||
Music lessons. There were multiple factors they shared, customer acquisition wasn't the only thing not working but that they brought it up at all is why it stood out. Indeed it is the kind of thing where referrals you would have thought would help, but also macro factors against. Competing against apps whether these guys are digital or not, anyone can start up a rival business at home esp if they have instruments already, and so forth.

I don't know the business well but to me as a buyer it's a bit like a hairstylist. Once you find a good one, or for me at least, I am reluctant to switch.

autoexec 2 days ago||
> I have no doubts that a lot of information is being tracked, stored, and sold. Since that's already done, could you guys at least use some of it?..

You can be certain that they are using that data. The truth is that the data being collected about you is not intended to benefit you, it's being gathered and stored and sold to be used against you in any way that the person with that data feels might be an advantage for them.

It's not really about showing you relevant ads, or helpful recommendations, or useful product offerings. It hasn't been about any of those things for a very long time now. Your data will still be used that way, but while companies will tell you that is mainly why they collect your data that is a lie. Those are secondary uses for your data and making those things work well for your benefit is a cost to the companies and they are only willing to invest so much time/money/effort into that.

Your data is being used mostly for their benefit at your expense, and where it isn't being used today, it's being stored for a time in the future when it can be used more effectively against you. AI promises to make it easier than ever to trawl through all that data and find ways to leverage it to better manipulate you, or take more of your money from you, or further limit any possible risk you might expose a company to.

Companies don't want you to be aware of when and how that data is being used, so it's natural for you to feel like it's all being ignored, but you can sure that a lot of work is going into finding new and creative ways to put all that data to use.

pixelready 2 days ago||
Yeah, I’d say improved recommendations are a happy side effect of an otherwise ugly system at this point.

The primary purposes of the data going forward will be: psychological manipulation by political factions and special interest groups, calculating the absolute maximum cost you will bear on any given item or service, and de-risking you to the insurance industry (by increasing your premiums or denying you coverage). In authoritarian societies, it will also be used to build the various lists of undesirables to be expunged, as defined by the current authority (wrong subculture, wrong origin, wrongthink).

citizenpaul 2 days ago|||
>Your data is being used mostly for their benefit at your expense

Yep, its not really inflation making things expensive. It's that every company now knows scientifically exactly how much money they can get out of you. Not just how much but literally what minute of the day they can get more money out of you. Probably even charge more by what mood you are in at this point, that is not sarcasm.

autoexec 2 days ago||
They're working hard to implement those kinds of systems everywhere, even in physical retail spaces. There's been a little bit of push back recently now that it's more out in the open, with state level laws against prices set by some personal attributes, but no where near enough.
cowlevel 2 days ago||
The supermarket price tags that change price depending on which phones are in that aisle are actually insane.
IAmBroom 2 days ago||
You've made a lot of vague claims, with no real substance.
autoexec 2 days ago||
Was there something in particular you want more information on? Nothing I've said is exactly a secret.

Do you think it's unlikely that companies collecting and buying large amounts of data on the intimate details of your life would try to use that data to their advantage? Do you think that data isn't being used to manipulate people? To take more of their money? To lower a company's risks?

Do you think that there aren't a growing number of products and services designed to allow them to do exactly those things?

Do you think that companies aren't aware of how consumer perception and awareness of these practices impacts them or that they don't see it as an obstacle?

yyaakkqq 2 days ago|
because you're not the client.

advertisers are.

you use adblocker. you're persona non grata to begin with. your purchases are not mapped back, that's why you keep seeing the stuff you just bought. for them, you are top of the funnel still. AdBlockers work! (20yrs in adtech)

for music, you're also irrelevant. you're old. music industry doesn't care about 25+ finding new music. they spend all their effort on keeping teenagers in a comfortable bubble to mine them for music purchases and shows. people under 25 spend pretty much all the money record labels make.

anyway, the system works and they do know everything about you. but your goals and desires are completely irrelevant to everyone involved money changing hands.

mb_thd 2 days ago||
It always baffles me how advertisers are ok with this either.

Their ad being shown to someone who already bought the thing or is obviously not gonna do so can't be in their interest, can it?

b3lvedere 2 days ago||
This. The industry does care as little as legally possible about the opinion of humans regarding advertisements. I do not entirely agree, but i understand this from their perspective.

Howver, i do not see why i should not act the exact same to the industry. From my perspective i absolutely hate online advertisements in each and every form. This is a feeling and not something i enforce or endorse to others. You do you concerning advertisements.

If it was legally possible for me to destroy all advertisements, i would. But it is not. I do however control my own infrastructure. I am as sure going to design it so that i am as little as possible bothered by advertisements. The goal of the advertisement industry is completely irrelevant to me.

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