Imagine DuckDuckGo but with no ads and good results every time instead of 90% of the time… absolute game changer.
EDIT: put another way; if you think ads don’t work on you, you’re just not aware enough. Ads work on everyone —in the moment and otherwise- and search ads are the most effective ads in history.
That’s why Google is explicitly built around using their money printer to pay into a long list of “bets”, hoping to find the next money printer before people realize how insidious this one is.
No need to cast shade on others who aren't like you.
The fact that I pay for search or email (proton) is not a proof that the companies are not doing something in secret, but it is somewhat necessary in the trust calculus that I am paying for a specific service to end up getting that service (that is to say, ad free, and not intentionally biased search results).